Associate Data Analyst

About the role

Agoda is seeking an entry-level analyst to join our Performance Marketing team in Bangkok. You will support large-scale marketing initiatives by analyzing data, building models, and optimizing campaigns across global search and social platforms. In this role, you will manage and experiment with bidding, text ads, and campaign structures on platforms including Google, Bing, Baidu, and Naver. You will also execute, monitor, and refine marketing campaigns on social media channels such as Facebook, Twitter, and Instagram. This position involves processing experimental data to develop optimization models and creating performance dashboards for account managers. You will work under direct supervision to support ongoing projects and ensure that marketing efforts are data-driven and effective. This is an entry-level opportunity designed for individuals who are eager to apply quantitative skills to real-world marketing challenges and grow within a global travel technology company.

Key facts

What you'll do

• Manage and experiment with bidding, text ads, and campaign structures on platforms including Google, Bing, Baidu, and Naver.
• Execute, monitor, and refine marketing campaigns on social media channels such as Facebook, Twitter, and Instagram.
• Process experimental data to develop optimization models and create performance dashboards for account managers.
• Work under direct supervision to support ongoing projects and ensure alignment with team objectives.
• Support the analysis of search and social campaigns to identify opportunities for performance improvements.
• Utilize data analysis tools to extract insights that drive decisions on audience targeting and ad placements.
• Monitor key performance indicators to assess campaign success and recommend adjustments based on findings.
• Collaborate with cross-functional stakeholders to understand business needs and translate them into analytical requirements.
• Maintain organized documentation of analyses, methodologies, and results for future reference and knowledge sharing.
• Assist in the preparation of reports that communicate campaign performance to internal teams and stakeholders.
• Support the implementation of A/B tests and other experimental designs to evaluate marketing strategies.
• Contribute to the development of standardized reporting frameworks that enhance the efficiency of performance reviews.
• Learn from senior analysts to understand best practices in data validation, quality checks, and insight generation.
• Participate in ad hoc analyses that help the Performance Marketing team respond to market changes and opportunities.

Requirements

• Bachelor degree or higher in a quantitative field such as computer science, mathematics, economics, engineering, or statistics from a top university.
• 0 to 1 years of experience; recent graduates are encouraged to apply.
• Fluent English communication skills.
• Proficiency in statistics and Excel.
• Familiarity with A/B testing methodologies.
• Foundational business acumen.
• Strong attention to detail and accuracy when handling data.
• Ability to work independently and follow structured processes under supervision.
• Willingness to learn new tools and adapt to evolving priorities in a fast-paced environment.
• Commitment to meeting deadlines and delivering high-quality analytical outputs.
• Understanding of data privacy principles and responsible handling of information.
• Eagerness to collaborate with team members and contribute to a supportive work culture.
• Capacity to manage multiple tasks and prioritize effectively in a dynamic setting.
• Alignment with Agoda's values and commitment to contributing to a diverse and inclusive workplace.

Nice to have

• Previous experience in digital marketing.
• Background in academic research.

Skills & tools

• Data analysis tools including SAS, R, SPSS, Python, VBA, SQL, and Tableau.

Practical notes

• Review the Agoda hiring process guidelines at careersatagoda.com/interview prior to your interview.
• Agoda is an equal opportunity employer and does not accept unsolicited third-party or agency submissions.

This role offers a structured environment for learning and professional development within the Performance Marketing domain. You will be exposed to a wide range of marketing activities and analytical challenges that will help you build a strong foundation in data-driven decision making. The position requires a proactive approach to learning and a commitment to applying statistical concepts to solve practical business problems. As part of the team, you will interact with experienced professionals who can provide mentorship and guidance as you grow in your career. The successful candidate will have the opportunity to work on impactful projects that influence how marketing investments are optimized across multiple channels and regions. This includes exposure to large-scale datasets, experimentation frameworks, and performance evaluation techniques that are critical in the digital advertising landscape.

The role is designed for individuals who are comfortable working with numbers, interpreting statistical results, and communicating findings to non-technical audiences. You will be expected to ask questions, challenge assumptions, and contribute ideas that improve the effectiveness of marketing efforts. The position provides hands-on experience with industry-standard tools and methodologies, enabling you to build a portfolio of work that can support future career opportunities. You will be part of a team that values accuracy, curiosity, and continuous improvement in the analysis of marketing performance.

Because this is an entry-level role, there is a strong emphasis on training, feedback, and structured development. You will have the chance to learn from analysts with extensive experience in digital marketing and data science. The team environment encourages collaboration, knowledge sharing, and the application of best practices in data analysis. You will be supported in building both technical and soft skills, including how to translate business questions into analytical approaches and how to present insights in a clear and actionable manner.

The location in Bangkok provides access to a vibrant professional setting within a globally recognized company. You will be joining a diverse workforce and contributing to projects that have a direct impact on the company's marketing performance and growth. This role is a stepping stone for a career in data analysis, marketing analytics, or related fields within the travel and technology sectors. If you are motivated, detail-oriented, and passionate about using data to solve problems, this position could be an excellent fit.

The application process will assess your educational background, technical abilities, and potential to grow in the role. Candidates who demonstrate curiosity, strong communication skills, and a willingness to learn are encouraged to apply. Agoda values diversity and is committed to creating an inclusive workplace where all employees can thrive. This position represents an opportunity to start a meaningful career in data analysis while contributing to the success of a leading online travel agency.