Analyst/Senior Analyst, B2B Digital Marketing

About the role

Agoda is seeking analytical professionals to join our B2B Digital Marketing team in Bangkok. You will develop scalable marketing frameworks and provide data-driven insights to support our global partners on a performance-driven basis. In this role, you will own the end-to-end analytical lifecycle for paid digital initiatives, translating complex datasets into clear narratives that influence strategic decisions. You will act as a bridge between commercial objectives and data execution, ensuring that every marketing dollar is optimized for maximum return. The position requires a high level of ownership, where you will design experiments, monitor funnel performance, and iterate based on real-time market feedback. You will be responsible for maintaining the integrity of marketing data while enabling stakeholders to make confident, evidence-based decisions. Success in this role will be defined by your ability to drive measurable growth through rigorous analysis and proactive problem-solving. You will continuously challenge assumptions, refine processes, and contribute to the development of best practices within the B2B digital marketing function.

Key facts

What you'll do

• Execute and optimize marketing campaigns across search engines like Google, Bing, Tripadvisor, and Trivago while monitoring performance metrics to ensure alignment with business goals.
• Develop predictive models to analyze experiment results and demand elasticity, using statistical techniques to forecast outcomes and guide budget allocation.
• Build performance dashboards and present actionable recommendations to stakeholders, translating raw data into clear visual stories that support decision-making.
• Collaborate with commercial, product, and data teams to implement growth strategies, ensuring cross-functional alignment and the successful execution of data-led initiatives.
• Conduct in-depth analysis of user behavior and conversion patterns to identify opportunities for improving campaign efficiency and customer acquisition strategies.
• Manage daily monitoring of key performance indicators, detecting anomalies early and proposing corrective actions to maintain optimal campaign health.
• Perform granular keyword and audience analysis to refine targeting, ensuring that marketing efforts are precisely directed toward high-value segments.
• Partner with finance and operations to provide regular reporting on marketing ROI, ensuring that all activities demonstrate tangible business value.
• Maintain a strong quality assurance process for data collection and validation, ensuring that insights are accurate, reliable, and reproducible.
• Stay updated on industry trends and competitor activities, feeding relevant market intelligence into the team to inform future strategies.
• Lead ad hoc analysis projects on topics assigned by senior leadership, providing timely insights that address urgent business questions.
• Document methodologies and analytical frameworks to create a repository of knowledge that supports scalability and team consistency.
• Support the testing roadmap by coordinating with technical partners to ensure that experiments are set up correctly and results are analyzed rigorously.
• Act as an internal consultant, responding to queries from various departments with data-backed recommendations and clear explanations.

Requirements

• Bachelor's degree or higher in a quantitative field such as computer science, mathematics, engineering, business, or science from a top-tier university.
• Minimum 2 years of experience in data analysis within consulting, investment banking, private equity, or a high-growth global technology company.
• Proficiency in at least one data analysis or database tool (SAS, R, SPSS, Python, VBA, or SQL).
• Experience with data visualization software such as Tableau or Power BI.
• Excellent verbal and written English communication skills.
• Ability to work independently with high attention to detail and a focus on evidence-based decision-making.
• Strong numerical aptitude and logical reasoning, with the capacity to break down complex problems into structured analyses.
• Proven ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and meeting strict deadlines.

Nice to have

• Background in ecommerce or digital marketing.
• Practical experience with A/B testing and associated metrics.
• Strong negotiation and presentation abilities.
• Proven capacity for team collaboration.

Skills & tools

• Python, R, SQL, SAS, SPSS, VBA
• Tableau, Power BI
• Data modeling, A/B testing, statistical analysis, business intelligence

Practical notes

Please review the Agoda hiring process guidelines at careersatagoda.com/interview/ prior to your interview. Agoda is an equal opportunity employer and does not accept unsolicited agency submissions.