Senior Analyst, Business Strategy

About the role

This role invites you to join the Strategy & Analytics function within Agoda's Strategic Partnerships department, a position centered on identifying growth opportunities across APAC markets and translating complex data into actionable recommendations for the business. You will operate as an individual contributor reporting directly to the Associate Director of Strategy & Analytics, owning end-to-end analysis for profitability optimization, KPI management, pricing experiments, and cross-functional project delivery. The position is embedded within a high-impact team that drives strategic direction for partnerships, requiring a balance of analytical rigor and business acumen to support decision-making at senior levels. You will be responsible for dissecting market dynamics, assessing partnership health, and ensuring that strategic initiatives are backed by robust evidence and clear narratives. The role demands intellectual curiosity and ownership, as you investigate ambiguous problems and synthesize findings into compelling recommendations that influence product and commercial strategies. Success in this position will be defined by your ability to turn data into insight and insight into measurable improvements in partnership performance across the region.

Key facts

What you'll do

Analyze market data, industry trends, and competitive dynamics to pinpoint investment priorities and growth areas for the Strategic Partnerships team across APAC, providing a clear view of where effort will yield the highest return. Use data tools to evaluate partnership performance and recommend actions that improve results, ensuring that each recommendation is grounded in measurable impact and aligned with business objectives. Collaborate with internal groups including B2B, White Label, Affiliates, Financial Institutions, Product, Marketing, Supply, and Finance on cross-functional initiatives, bridging gaps between teams to maintain a unified approach to strategic goals. Build and refine a performance management framework for the department, supporting a large account management team by establishing the metrics and processes that enable effective oversight and execution. Oversee data infrastructure to ensure accuracy, completeness, and timely delivery of information, laying the foundation for reliable analysis and reporting that stakeholders can trust. Design and maintain reporting tools that inform decision-making, creating dashboards and artifacts that translate raw data into clear, accessible insights for both operational and executive audiences. Prepare business performance updates, proposals, and recommendations for senior leadership, distilling complex analyses into concise narratives that highlight opportunities, risks, and expected outcomes. Run A/B experiments to optimize pricing strategy and guide commercial decisions, using structured testing methodologies to validate assumptions and quantify the effect of different approaches on key performance indicators.

Requirements

• 3+ years of experience in consulting, data analytics, strategy, business development, business intelligence, or a related discipline, providing a foundation in structured problem-solving and business analysis.
• Demonstrated skill in applying quantitative methods to break down ambiguous problems and deliver clear recommendations, using data to drive logic and conclusions.
• Comfortable working hands-on across multiple functional areas, engaging with diverse topics and teams without relying on narrow specialization.
• Track record in fast-paced, high-growth environments, where adaptability and quick learning are essential to keep pace with evolving priorities.
• Strong verbal and written English communication skills with the ability to coordinate across diverse stakeholders, ensuring alignment and clarity in shared objectives.
• Willingness to relocate to Bangkok, demonstrating flexibility to join the team on-site and contribute effectively within the hybrid working model.

Nice to have

SQL proficiency or willingness to learn, enabling more direct interaction with data sources and faster iteration on analysis.

Tableau experience or willingness to learn, supporting the creation of visual and interactive reporting for broader audiences.

Bachelor's degree in Statistics, Computer Science, Economics, or Mathematics, providing a technical background that complements practical experience.

Practical notes

Relocation to Bangkok is required; relocation support will be provided to facilitate the transition.

Review Agoda's Hiring Process Guidelines before interviewing at careersatagoda.com/interview.

The Senior Analyst, Business Strategy role at Agoda is structured as a full-time individual contributor position based in Bangkok, Thailand, operating under a hybrid schedule that requires three days in the office each week to ensure consistent collaboration and alignment with the team. The engagement is full-time, reflecting the scope and responsibility associated with driving strategy and analytics for a critical function within the organization. While compensation details are not specified in the available source information, the position is supported by a defined framework that includes relocation assistance for those who must move to Bangkok, underscoring the company's commitment to facilitating a smooth transition. Candidates are expected to adhere to the outlined hiring process, which includes reviewing Agoda's Hiring Process Guidelines at careersatagoda.com/interview before progressing to interviews, ensuring that all applicants are familiar with the standards and expectations from the outset. This role is embedded within the Strategy & Analytics function of the Strategic Partnerships team, placing the successful hire at the center of key commercial and operational decisions that influence how Agoda expands and optimizes its partnerships across the Asia-Pacific region. The day-to-day responsibilities require a combination of analytical depth, business judgment, and communication skill, as the position holder will need to work closely with stakeholders across B2B, White Label, Affiliates, Financial Institutions, Product, Marketing, Supply, and Finance. Success in this role depends on the ability to manage multiple priorities in a fast-moving environment, maintain rigorous standards for data accuracy, and translate findings into recommendations that can withstand scrutiny from senior leadership. The use of data tools, reporting frameworks, and experimentation will be central to the function, with an expectation that the analyst can oversee data infrastructure, refine performance management practices, and support large account management through structured insights. The requirement to relocate to Bangkok is balanced by the provision of relocation support, and the hybrid working arrangement is designed to maintain collaboration while allowing flexibility in how the team operates across office and remote settings. This position is ideal for a professional who thrives on ownership, enjoys working at the intersection of data and strategy, and is motivated by the opportunity to shape how a major player in the travel industry approaches partnerships and growth across APAC.