Senior Analyst/ Associate Manager, Marketing Strategy (Bangkok based

About the role

Agoda is seeking analytical professionals to join our global marketing team in Bangkok. You will help drive measurable growth and improve customer lifetime value by applying data-driven strategies across our various marketing channels. In this capacity, you will act as a strategic partner to the marketing team, translating complex data sets into clear narratives that influence high-level decision making. The role requires a deep understanding of performance marketing and the ability to challenge existing assumptions to uncover new opportunities. You will be responsible for bridging the gap between raw data and executable marketing initiatives. Success in this position will be defined by your ability to deliver tangible improvements in campaign efficiency and customer acquisition outcomes. You will own the end-to-end analytical lifecycle for key marketing programs, from initial hypothesis to final implementation. This position is critical for ensuring that every marketing dollar is spent with maximum efficiency and impact.

Key facts

What you'll do

• Redesign testing frameworks to optimize campaign performance and advertising structures through experimentation on platforms like Google, Bing, Tripadvisor, and Trivago.
• Engineer predictive models to interpret large datasets, such as measuring the impact of TV campaigns or demand elasticity in pricing, to forecast future market behaviors.
• Architect and maintain performance dashboards and deliver actionable insights to stakeholders through formal presentations and clear visual storytelling.
• Partner with product teams to define and implement growth roadmaps, ensuring marketing strategies are aligned with product development cycles.
• Conduct in-depth cohort and segment analysis to uncover user behavior patterns and identify opportunities for retention improvement.
• Establish rigorous methodologies for tracking marketing attribution to ensure accurate measurement of channel performance and return on investment.
• Synthesize complex analytical findings into concise executive summaries that guide strategic marketing pivots and resource allocation.
• Lead cross-functional data gathering initiatives to ensure the integrity and completeness of marketing performance information.
• Challenge existing marketing paradigms by identifying gaps in current processes and proposing innovative solutions based on empirical evidence.
• Monitor competitive landscape and market trends to adjust marketing strategies and maintain a leading position in the travel sector.

Requirements

• Hold a Bachelor's degree or higher in a quantitative field such as computer science, mathematics, engineering, science, or business from a top-tier university.
• Possess a minimum of 2 years of professional experience in data analysis within strategy, investment banking, private equity, or consulting for a fast-growing global tech firm.
• Demonstrate proficiency in English, both written and verbal, to effectively communicate with global stakeholders and team members.
• Exhibit technical expertise in data analysis packages or databases such as SAS, R, SPSS, Python, VBA, or SQL for manipulating large data sets.
• Show experience with data visualization tools like Tableau or Power BI to create clear and impactful dashboards.
• Prove the ability to work independently, manage intricate details, and prioritize evidence-based decision making over intuition in all analytical processes.
• Maintain a strong attention to detail to ensure the accuracy and reliability of all analytical outputs and reporting.
• Apply a structured approach to problem-solving, utilizing statistical methods to validate hypotheses and draw reliable conclusions.

Nice to have

• Possess a background in ecommerce or digital marketing to provide context for online customer journeys.
• Have direct experience utilizing A/B testing and related testing metrics to evaluate campaign effectiveness.
• Demonstrate strong negotiation and presentation abilities to influence stakeholders without direct authority.
• Show a proven track record of fostering team collaboration across diverse functions and cultural backgrounds.

Practical notes

This is a full-time position. The work location is in Bangkok. Candidates must review the official hiring process guidelines on the Agoda careers website prior to their interview. Agoda is an equal opportunity employer that evaluates candidates based on merit and qualifications.