Brand Communications & Events Lead

About the role

Agentio is building the operating system for the $800B shift of ad spend into the hands of creators, and the Brand Communications & Events Lead is the first executive responsible for shaping how the world sees this transformation. You will architect and execute the full stack of brand communications and events that position Agentio as the indispensable infrastructure connecting marketers to the creator economy. You will translate product complexity into clear, credible narratives that earn trust with enterprise marketers and influential creators. You will be the primary architect of our public narrative, owning the strategy and execution across LinkedIn, Meta, X, YouTube, and earned media. You will ensure that every story, event, and activation reinforces Agentio's mission to make creator advertising as scalable and measurable as search or social.

This is a hands-on, high-impact role that demands comfort with ambiguity and the ability to move fast in a growth-stage environment. You will report directly to the CEO and act as the external-facing voice of the company, aligning all communication with the vision and priorities of the executive team. You will own the end-to-end lifecycle of brand moments, from the initial press narrative to post-event measurement and optimization. You will be the bridge between product, demand generation, and the marketplace team, ensuring alignment across all external touchpoints. Your work will directly influence pipeline quality, brand equity, and the speed at which Agentio captures this generational market opportunity.

Key facts

What you'll do

• Orchestrate a proactive, narrative-driven PR and earned media program that showcases Agentio's thought leadership in creator economics and performance marketing.
• Own the end-to-end strategy, briefing, and post-mortem analysis for every major press cycle to maximize coverage quality and business impact.
• Develop and sustain deep relationships with a core roster of enterprise journalists and key media outlets to secure authoritative placement.
• Translate complex product capabilities into compelling, category-defining storylines that move beyond standard press releases into industry-shaping narratives.
• Own and execute the integrated events and communications calendar, including marquee industry events, intimate roundtables, and flagship activations.
• Partner tightly with Demand Generation and Content teams to design event experiences that generate measurable pipeline and reinforce brand authority.
• Manage end-to-end vendor and production relationships for events, ensuring flawless execution on timeline, budget, and brand standards.
• Architect the brand voice and content strategy across all owned channels, including LinkedIn, X, Meta, and YouTube, to engage marketers and creators.
• Ensure consistent, high-quality brand storytelling that builds long-term credibility and trust within the fast-evolving creator advertising landscape.
• Collaborate with Product and Marketing teams to align owned channel output with broader campaign objectives and market feedback.

Requirements

• Bring seven or more years of progressive communications experience, with a demonstrated track record of using PR and earned media as primary brand-building levers in B2B environments.
• Show a history of evaluating, briefing, and managing external agencies while maintaining rigorous standards for quality, accuracy, and business outcomes.
• Demonstrate expertise in launching complex product narratives through the press, building and activating an extensive network of publishers and journalists from day one.
• Exhibit meticulous editorial judgment and an acute awareness of reputational risk in data-driven, AI, and advertising technology sectors.
• Prove experience balancing speed and precision in fast-growth startups while maintaining the discipline required for enterprise-grade brand credibility.
• Have a record of owning integrated campaigns where PR, events, and owned channels are coordinated to drive coherent brand perception.
• Hold strong written and verbal communication skills, with the ability to simplify sophisticated platform capabilities for executive and technical audiences.
• Commit to working in a high-growth, mission-driven environment where strategy, execution, and impact are closely aligned and continuously measured.

Nice to have

• Experience working with early-stage, venture-backed companies in the ad technology or creator economy sectors.
• Familiarity with AI-native marketing platforms and performance measurement in digital advertising.
• Background in event production or partnership management within the marketing technology landscape.

Practical notes

The role is full-time based in New York, NY. This position requires significant travel to industry events and media meetings. Employment is eligible for standard U.S. work authorization without sponsorship at this time. The successful candidate will thrive in a fast-paced, iterative environment where ownership, clarity, and results are essential.