Sr. Outbound Sales Representative

About the role

You will work directly with families who have already begun their search with A Place for Mom and guide them through the final stages of their decision. This is a high-activity, performance-driven inside sales role focused on re-engaging families, managing a pipeline of opportunities, and converting interest into move-ins. You will be responsible for consistent follow-up, strong consultative selling, and disciplined execution across every stage of the sales process. You will partner closely with senior living communities and care providers to coordinate tours and remove barriers to move-in. Your ability to follow through, guide effectively, and drive outcomes directly impacts both family experiences and business success for A Place for Mom. You will act as a trusted advisor, helping families navigate one of the most important decisions of their lives with clarity and confidence.

Key facts

What you'll do

• Manage a pipeline of families who have previously engaged with A Place for Mom and require continued guidance toward a move-in decision.
• Execute consistent, high-volume outreach across phone, text, and email to re-engage and advance families.
• Drive outcomes by moving families from tour to decision, including scheduling additional tours and providing new referrals when needed.
• Apply a structured follow-up cadence to maintain engagement and prevent pipeline stagnation.
• Build trust quickly with families, understand their needs, and guide them to the best-fit care options.
• Partner with senior living communities and care providers to coordinate tours, share feedback, and support move-in conversion.
• Maintain accurate, real-time documentation in CRM to reflect pipeline status, next steps, and forecasts.
• Consistently meet or exceed monthly sales targets and conversion expectations.
• Participate in ongoing coaching, call reviews, and training to continuously improve performance.
• Proactively identify roadblocks in the decision process and collaborate with internal partners to resolve them quickly.
• Update family profiles with nuanced insights to inform future outreach and personalization.
• Support the refinement of messaging and scripts based on observed behaviors and conversion patterns.
• Monitor competitor offerings and market dynamics to adjust positioning during conversations.
• Communicate emerging trends and feedback to product and operations teams to influence strategic improvements.
• Demonstrate ownership of the full sales cycle from initial re-engagement through move-in confirmation.

Requirements

• 5+ years of experience in a quota-driven sales role, preferably inside or phone-based sales.
• Proven track record of meeting or exceeding sales targets in a measurable and results-oriented environment.
• Experience managing and converting warm lead pipelines with a focus on re-engagement and move-in outcomes.
• Strong communication and active listening skills to uncover needs and address concerns effectively.
• Ability to multitask (phone + CRM documentation simultaneously) without compromising accuracy or quality.
• Proficiency with CRM systems and Microsoft Office tools to manage data and generate reports.
• Ability to work remotely with a high level of focus and accountability in a distributed work environment.
• Comfort owning a pipeline, forecasting accurately, and being held accountable for conversion outcomes.
• Resilience and discipline to maintain consistent activity levels despite fluctuating demand or rejection.
• Willingness to adhere to structured processes while applying judgment to optimize individual performance.

Nice to have

• Bachelor's degree
• Strongly preferred Senior Living Community Sales Experience

Practical notes

• Schedule includes some evenings, weekends, and holidays.
• Hourly Base

Salary: $51,500 ($24.76 an hour)

• On Target Earnings: $86,500 ($35,000 variable bonus (Uncapped)
• 401(k) plus match
• Dental Insurance
• Health Insurance
• Vision Insurance
• Paid Time Off
• Fully remote role with a required dedicated home office space.
• High-speed, hardwired internet connection required.
• Company-provided laptop, VOIP system, CRM access, and tools.

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support - connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most - their love for each other.

We're proud to be a mission-driven company where every role contributes to improving lives. Caring isn't just a core value - it's who we are. Whether you're supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a

Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.