Inbound Sales Representative

About the role

You are the trusted first point of contact for families actively searching for senior care solutions, and you will guide them through this significant decision with empathy and clarity. In this high-impact sales role, you will use deep insight and strategic guidance to help caregivers explore and evaluate the best care options for their loved ones. You will own the initial conversation from the very first call, ensuring the family feels heard and supported while aligning with the company mission. This position requires you to manage a high volume of interactions with professionalism, turning each inquiry into a clear path forward. You will act as the vital bridge between the family's immediate concerns and the long-term care solutions available through our network. Your work will directly influence whether families move from research to real-world action and eventual move-ins. Every interaction is an opportunity to deliver an exceptional experience that reflects our commitment to caring for caregivers.

Key facts

What you'll do

• Work in a growing, fast-paced industry as an expert resource for families on senior care options, delivering an exceptional experience aligned to our company mission.
• Take inbound, pre-screened leads working remotely from your home office as an inside sales representative, working an assigned shift with strong schedule adherence.
• Conduct in-depth initial consultation calls with families to fully understand their unique situation and care goals.
• Educate families on customized senior care options, and work to find the senior living communities and home care providers that best match their needs.
• Act as the liaison between families and senior housing communities or care providers once you successfully complete the 4 week new hire training program.
• Reach daily production benchmarks by handling inbound calls and making outbound return calls to keep the pipeline active and engaged.
• Refer families out to appropriate communities and providers, ensuring each referral is thoughtful and aligned with the family's stated needs.
• Schedule tours for families so they can experience communities firsthand and move closer to a decision.
• Drive move-ins by guiding families through each step of the process with clarity, patience, and consistent follow-through.
• Represent A Place for Mom with integrity and professionalism in every interaction, reinforcing trust and confidence.

Requirements

• Two or more years of experience in inside sales or inbound call center environments, demonstrating comfort with phone-based conversations.
• History of exceeding sales targets, showing a consistent pattern of performance above minimum expectations.
• Ability to multitask; simultaneously talk on the phone and take detailed notes on the computer without missing critical information.
• Strong computer and typing skills necessary, including confident use of Word and Excel for everyday tasks.
• Ability to learn and navigate internal CRM system efficiently to track leads, calls, and outcomes.
• Willingness to work scheduled shifts that include evenings and weekends, recognizing that family needs occur at all times.
• Commitment to maintaining confidentiality and adhering to EEO guidelines in all interactions with prospects and colleagues.
• Compliance with employment eligibility verification through E-Verify as required by company policy.
• Understanding that APFM will never request sensitive personal information such as social security numbers during the recruiting process.

Practical notes

You will work a 40-hour work schedule on an hourly, non-exempt basis. Schedules are set based on business needs, and may include regularly scheduled evenings and weekends, along with some holiday shifts during the year.

• Base

Salary: $45,760 ($22.00 an hour)

• On Target Earnings: $74,000 ($28,240 variable bonus (Uncapped)
• 401(k) plus match
• Dental Insurance
• Health Insurance
• Vision Insurance
• Paid Time Off

#LI-JR1

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support - connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most - their love for each other.

We're proud to be a mission-driven company where every role contributes to improving lives. Caring isn't just a core value - it's who we are. Whether you're supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a

Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify