Healthcare Account Executive

About the role

You will be the primary external sales representative for A Place for Mom, acting as the face of the brand within your assigned geographic territory. This role owns the end-to-end sales process with hospitals and skilled nursing facilities, directly interfacing with discharging patients and their families to guide them toward appropriate senior care solutions. You are tasked with owning and expanding a defined book of healthcare referral partners, driving consistent lead generation and securing qualified move-ins that meet your monthly quota. Success in this position requires building strong, consultative relationships with healthcare professionals such as social workers, case managers, and discharge planners to influence referral decisions. You will persistently identify and cultivate new opportunities within your territory using cold calls, targeted networking, and tailored service presentations. A key part of the position is educating both referral sources and families on available senior living and home care options during what can be a very stressful transition period. You will work in partnership with Healthcare Senior Living Advisors to convert qualified referrals into commitments, ensuring mutual success and quota attainment. The role demands the use of CRM and reporting tools to analyze performance, forecast outcomes, and proactively manage a robust pipeline of future business. You will be expected to pilot new sales initiatives, test process improvements, and provide actionable feedback to refine the tools and resources used in the field.

Key facts

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

What you'll do

Work in a fast-paced, growing industry to help families and professional referral sources with seniors urgently needing to be discharged into a community meeting their needs or with a home care agency as they transition out of a hospital or skilled nursing facility.

Deliver on your target quota of families selecting a senior care option each month by generating daily qualified patient referrals from your assigned market plan accounts.

Currently maintains a portfolio of clients (social worker, case managers, and discharger planners) specifically in hospitals and skilled nursing centers within this open territory.

Develop, own, and grow your book of accounts to increase referral volume in your territory through strategic relationship management.

Cultivate new contacts within each account through networking, cold calls, and service presentations, following up with each referral source on discharge outcomes to reinforce the value A Place for Mom delivers.

Educate families on their care options and how they will work with you and a Healthcare Senior Living Advisor to find the right senior living option as they are discharged from acute care settings.

Work with your partner Healthcare Senior Living Advisors to deliver on your target quota of families in moving into a community or hiring in home care, ensuring a coordinated sales approach.

Leverage and analyze reports in our CRM and internal structure to develop and manage your pipeline, forecast accurately, and identify growth opportunities.

Pilot new initiatives, tests, and processes such as account scoring or CRM changes in your territory and provide feedback to improve the tools and resources at your disposal.

Maintain strict adherence to compliance and privacy standards when handling patient information and referral data, ensuring all interactions are professional and confidential.

Represent A Place for Mom at community and healthcare events to strengthen brand awareness and generate new referral opportunities within your market.

Collaborate with internal teams to ensure a seamless handoff of referral information and to resolve any issues that may impact the patient discharge experience.

Track and report on key performance metrics on a regular basis, using insights to adjust strategies and improve conversion rates across your portfolio.

Proactively manage your time in the field and during administrative activities to balance hospital visits, presentation scheduling, and CRM updates efficiently.

Continuously refine your sales approach based on feedback from referral sources and discharge outcomes to optimize your success in the territory.

Requirements

Bachelor's degree preferred.

3-5 years of outside sales experience as an individual contributor with exceptional prospecting and lead generation abilities.

Knowledge of the Senior Living Industry is required for this role.

Hospital/skilled nursing facility sales experience is mandatory.

You must have a proven track record of exceeding sales quotas and collaborating with other teams to achieve these results.

Must be relationship driven with a strategic mindset to manage a complex portfolio of healthcare partners.

Successfully demonstrated experience in presenting to target customers and overcoming objections in a professional setting.

You thrive in a fast-paced, change infused, independent environment with a willingness to roll up your sleeves, test new processes, and get the job done.

You are hungry to learn and improve with a strong competitive approach that drives consistent performance.

Expected to travel daily into the accounts in your territory during the 5-day business week (locally) for scheduled visits and presentations.

Strong communication skills with both internal and external stakeholders at all levels are essential for success.

Effective time management skills are required to balance multiple priorities, deadlines, and administrative responsibilities.

Technologically focused and proficient in Microsoft Office, Google Sheets and a CRM (Salesforce preferred) to manage data and report accurately.

Practical notes

Hours

You will be in the field daily, working with your Regional Director to build your account plan each week to build, nurture, and grow your accounts to deliver on your monthly targets.

Your time in the field will include scheduled presentations at accounts, calls, and impromptu drop-ins to meet with case managers, discharge planners, doctors, and the patients being discharged.

Travel

Expected to travel daily into the accounts in your territory during the 5-day business week (locally) for scheduled visits and presentations.

Visa

Not mentioned in SOURCE.

Deadlines

Not mentioned in SOURCE.