Healthcare Account Executive

About the role

You will join the A Place for Mom team as an outside sales Healthcare Account Executive and become the primary representative of the brand for hospitals and skilled nursing facilities within your assigned territory. In this role, you own the end-to-end process of identifying, engaging, and converting referral sources into active partnerships that drive move-ins and home care placements. You are tasked with building deep, consultative relationships with healthcare professionals while consistently demonstrating how A Place for Mom supports patients and eases the burden on clinical teams. The position requires disciplined execution in lead generation, pipeline management, and outcome tracking to ensure that your book of accounts produces a steady flow of qualified referrals. You will work alongside Healthcare Senior Living Advisors to coordinate seamless transitions for families and ensure that every interaction reinforces the reliability and compassion of the A Place for Mom network. Success in this role depends on your ability to adapt quickly, test new engagement strategies, and maintain a high standard of professionalism in every interaction.

Key facts

Location: Virginia Beach. VA

Engagement: Full-time

Compensation: Base

Salary: $80,000

On Target Earnings: $115,000+ (Uncapped)

401(k) plus match

Dental insurance

Health insurance

Vision Insurance

Paid Time Off

What you'll do

Work in a fast-paced, growing industry to help families and professional referral sources with seniors urgently needing to be discharged into a community meeting their needs or with a home care agency as they transition out of a hospital or skilled nursing facility.

Deliver on your target quota of families selecting a senior care option each month by generating daily qualified patient referrals from your assigned market plan accounts.

Currently maintains a portfolio of clients (social worker, case managers, and discharger planners) specifically in hospitals and skilled nursing centers within this open territory.

Develop, own, and grow your book of accounts to increase referral volume in your territory through strategic outreach and consistent follow-up.

Cultivate new contacts within each account through networking, cold calls, and service presentations, following up with each referral source on discharge outcomes to reinforce the value A Place for Mom delivers.

Educate families on their care options and how they will work with you and a Healthcare Senior Living Advisor to find the right senior living option as they are discharged from a facility.

Work with your partner Healthcare Senior Living Advisors to deliver on your target quota of families in moving into a communities or hiring in home care based on the needs of the patient.

Analyze reports in our CRM and internal structure to develop and manage your pipeline, ensuring accurate forecasting and proactive adjustments to strategy.

Pilot new initiatives, tests, and processes such as account scoring or CRM changes in your territory and provide feedback to improve the tools and resources at your disposal.

Maintain a thorough understanding of the local healthcare landscape, including key decision makers at hospitals and skilled nursing facilities, to ensure relevant and timely outreach.

Regularly communicate progress, roadblocks, and opportunities with your Regional Director to align on priorities and secure necessary support.

Demonstrate adherence to company policies, compliance standards, and ethical practices in every interaction with referral partners and families.

Leverage data and feedback from referral sources to refine your messaging, improve your value proposition, and close more opportunities.

Act as a trusted advisor to both referral sources and families, balancing empathy with results-driven behavior to achieve sustainable growth in your territory.

Requirements

Bachelor's degree preferred.

3-5 years of outside sales experience as an individual contributor with exceptional prospecting and lead generation abilities.

Knowledge of the Senior Living Industry.

Hospital/skilled nursing facility sales experience.

Proven track record of exceeding sales quotas and collaborating with other teams to do so.

Must be relationship driven with a strategic mindset.

Successfully demonstrated experience in presenting to target customers and overcoming objections.

Thrives in a fast-paced, change infused, independent environment with a willingness to roll up your sleeves, test new processes, and get the job done.

Hungry to learn and improve with a strong competitive approach.

Expected to travel daily into the accounts in your territory during the 5-day business week (locally).

Strong communication skills with both internal and external stakeholders at all levels.

Effective time management skills.

Technologically focused and proficient in Microsoft Office, Google Sheets and a CRM (Salesforce preferred).

Practical notes

You will be in the field daily, working with your Regional Director to build your account plan each week to build, nurture, and grow your accounts to deliver on your monthly targets.

Your time in the field will include scheduled presentations at accounts, calls, and impromptu drop-ins to meet with case managers, discharge planners, doctors, and the patients being discharged.