Director Product, B2B

About the role

You will own the end-to-end strategy and execution for the B2B product line that powers our Home Care business, acting as the primary architect of our shift from a simple referral network to a full agentic platform. You will define and validate the agency strategy, ensuring it is aligned with overarching company growth goals and our mission to support families during critical aging decisions. This role requires you to blend deep empathy for home care agencies with a rigorously data-driven mindset, using insight and experimentation to uncover needs and translate them into tangible outcomes. You will champion innovation by staying ahead of consumer trends, emerging technology, and market signals that can shape our future product direction. You will build and lead a high-performing product team, inspiring innovation and fostering a culture of collaboration, accountability, and continuous learning. Success in this role will be measured by your ability to deliver measurable business results, including customer retention, satisfaction, and meaningful ROI for our agency partners. You will report to the VP of Home Care Product and partner closely with cross-functional leaders to formulate a long-term product vision that propels business transformation and redefines the agency experience.

Key facts

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

What you'll do

• Define and validate the agency strategy for the Home Care business, aligned to company growth and mission goals.
• Identify opportunities to differentiate our customer tools, drive customer ROI, and achieve high customer retention and satisfaction.
• Champion innovation by staying ahead of consumer trends, technology, and data insights that shape product direction.
• Translate strategy into actionable roadmaps, prioritizing initiatives that drive meaningful business and customer outcomes.
• Partner with engineering, design, and marketing to deliver high-quality, data-informed consumer experiences at scale.
• Measure success through key performance indicators tied to growth, engagement, conversion, and customer satisfaction.
• Collaborate with senior leadership across the organization to ensure alignment, clarity, and shared ownership of results.
• Act as the voice of the agency across the business, advocating for empathy, insight, and impact in every decision.
• Leverage analytics, experimentation, and customer research to guide product decisions and measure impact over time.
• Own the end-to-end product lifecycle, from discovery and ideation to launch, optimization, and ongoing iteration.
• Build and maintain strong relationships with key agency stakeholders to uncover pain points and co-create solutions.
• Drive adoption and proficiency of new tools through thoughtful enablement, training, and change management practices.
• Monitor competitive landscape and market signals to identify opportunities for differentiation and new product concepts.
• Ensure product deliverables meet high standards of quality, usability, and scalability before release.
• Contribute to hiring, mentoring, and developing product team members to maintain a world-class product organization.

Requirements

• 10+ years of progressive product management experience, with at least 3+ years in a senior leadership role driving consumer-facing products at scale.
• Proven success defining product vision, strategy, and roadmap for high-growth, digital customer experiences.
• Demonstrated ability to translate customer insight and data into impactful product outcomes that move key business metrics.
• Deep experience leveraging analytics, experimentation, and customer research to guide product decisions and measure impact.
• Strong track record of delivering business results through collaboration, influence, and disciplined execution.
• Exceptional communication and storytelling skills, with the ability to inspire teams and stakeholders around a shared vision.
• Experience in marketplaces, health tech, or mission-driven organizations a strong plus.
• Comfortable working in a fast-paced, dynamic environment where priorities evolve based on data and stakeholder feedback.
• Willingness to travel occasionally for research, stakeholder meetings, and industry events as needed.
• Must be legally authorized to work in the United States without sponsorship now or near-term.
• Base

Salary: $180,000 - $215,000

• Bonus: + 30% Bonus

Nice to have

• Experience in marketplaces, health tech, or mission-driven organizations.

Practical notes

• Compensation details are included in the Key Facts section above.
• Willingness to travel occasionally for research, stakeholder meetings, and industry events as needed.
• Must be legally authorized to work in the United States without sponsorship now or near-term.