CRM Manager (f/m/d*)

About the role

Personio is seeking a dedicated CRM Manager to join our dynamic team in Berlin. In this role, you will be responsible for developing and executing strategies that enhance customer relationships and drive engagement. Your expertise in customer relationship management will be crucial in optimizing our CRM systems and ensuring that we deliver exceptional service to our clients. You will work closely with various departments to align our CRM initiatives with overall business objectives, contributing to the growth and success of Personio.

Key facts

What you'll do

• Develop and implement comprehensive CRM strategies that align with Personio' business goals, focusing on customer retention and satisfaction.
• Analyze customer data to identify trends and insights, using this information to inform marketing campaigns and customer outreach.
• Collaborate with the marketing team to design and execute targeted email campaigns that engage customers and drive conversions.
• Manage the CRM system, ensuring data integrity and accuracy while optimizing its functionality to meet the needs of the organization.
• Create and maintain customer segmentation strategies to tailor communications and offers to specific audience groups.
• Monitor and report on the effectiveness of CRM initiatives, providing actionable insights to improve future strategies.
• Work closely with sales and customer support teams to ensure a customer experience across all touchpoints.
• Conduct regular training sessions for staff on CRM best practices and tools, fostering a culture of data-driven decision-making.
• Stay up-to-date with industry trends and best practices in CRM, continuously seeking opportunities to innovate and improve processes.
• Develop and manage budgets for CRM-related projects, ensuring that resources are allocated effectively.
• Foster strong relationships with external vendors and partners to enhance CRM capabilities and tools.
• Lead cross-functional projects that require collaboration with various teams, ensuring alignment and successful execution of initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in CRM management or a related role, preferably within the tech or real estate industry.
• Proficiency in CRM software (e.g., Salesforce, HubSpot, or similar platforms) and data analysis tools.
• Strong analytical skills, with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication and interpersonal skills, with a knack for building relationships with customers and colleagues alike.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail.
• Experience in developing and executing email marketing campaigns, with a focus on customer engagement and retention.
• Familiarity with marketing automation tools and techniques.
• A proactive mindset, with a passion for customer service and a desire to enhance the customer experience.

Nice to have

• Experience in the real estate or property management sector.
• Knowledge of data protection regulations and best practices in customer data management.
• Familiarity with A/B testing and other optimization techniques for marketing campaigns.
• Multilingual abilities, particularly in German and English, are a plus.
• Previous experience in a startup environment, demonstrating adaptability and a hands-on approach.

Skills & tools

• CRM software (Salesforce, HubSpot, etc.)
• Data analysis tools (Excel, Google Analytics, etc.)
• Marketing automation platforms
• Project management software (Asana, Trello, etc.)
• Email marketing tools (Mailchimp, Sendinblue, etc.)

Practical notes

• The position is based in Berlin, and candidates should be prepared to work in a hybrid or on-site environment as required.
• Personio is committed to fostering a diverse and inclusive workplace and welcomes applications from individuals of all backgrounds.
• Interested candidates should apply through the provided link, including a resume and cover letter outlining their relevant experience and motivation for the role.
• Salary is competitive and will be discussed during the interview process.
• Visa sponsorship is available for qualified candidates who require it.

Join us at Personio and play a key role in shaping the future of customer engagement in the real estate sector!