Senior product marketing manager

About the role

WRITER is where the world's leading enterprises orchestrate AI-powered work. The role centers on owning the go-to-market strategy for new products and features within the Core app, ensuring that complex agentic capabilities are translated into clear enterprise value for marketing and sales teams. You will own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation. This position requires you to partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches. You will translate product investments into sales-ready narratives and develop assets such as pitch materials, one-pagers, and objection-handling guides that equip the field to sell our latest innovations. An essential part of the role involves driving product and feature adoption through regular user communications and programs while conducting ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms. You will collaborate closely with cross-functional marketing partners to ensure consistent product messaging across the entire buyer journey.

Key facts

What you'll do

• Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation - translating new agentic capabilities into clear enterprise value
• Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches
• Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets - pitch materials, one-pagers, objection-handling guides - that equip the field to sell our latest innovations
• Drive product and feature adoption through regular user communications and programs
• Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms
• Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey
• Define and own the positioning, value proposition, and messaging framework for new product releases within the enterprise AI space
• Work closely with sales leadership to identify go-to-market barriers and enablement needs for new features and updates

Requirements

• 6+ years of product marketing experience, or 3+ years of product marketing experience paired with 5+ years in a related field (e.g. sales enablement, customer success, customer education, or product management), in a B2B SaaS environment
• Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences
• Strong sales enablement instincts - you know how to build narratives and assets that actually get used in the field
• Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment
• Excellent written communication
• Experience or familiarity with the enterprise AI or agentic AI landscape is a strong plus
• Demonstrated ability to manage multiple priorities and deadlines in a dynamic, high-growth setting
• Comfort working with data, customer insights, and market research to inform messaging and positioning decisions

Nice to have

• Experience or familiarity with the enterprise AI or agentic AI landscape

Practical notes

WRITER was founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London. The role is based in one of our US office hubs, and the engagement is full-time. Compensation includes a generous benefits package with competitive base, company stock options, and 401k, alongside comprehensive health coverage, generous PTO, company-wide off-sites, and team off-sites. Perks specific to US full-time employees include generous PTO plus company holidays, medical dental and vision coverage for you and your family, paid parental leave for all parents (16 weeks), fertility and family planning support, early-detection cancer screening through Galleri, flexible spending account and dependent FSA options, health savings account for eligible plans with company contribution, and annual wellness learning and development stipends. All applicants are considered without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for employment. By submitting your application on the application page, you acknowledge and agree to WRITER's Global Candidate Privacy Notice.