Growth Engagement Specialist

About the role

Wealthsimple is seeking a Growth Engagement Specialist to enhance client communication and spearhead marketing initiatives. This position merges technical execution with innovative strategy, particularly focusing on leveraging AI for growth. You will work closely with diverse teams to improve client experiences and promote product usage.

Key facts

What you'll do

• Oversee the daily implementation of marketing strategies across various channels, including in-app messaging, email, and push notifications, ensuring effective audience targeting, campaign setup, and performance evaluation.
• Employ AI technologies to optimize processes such as content generation, campaign organization, and performance assessment, while also contributing to the creation of scalable AI-driven workflows for the team.
• Collaborate with the Growth Engagement product team to enhance marketing technologies and craft innovative client journeys that resonate with users.
• Formulate and experiment with new tactics aimed at client activation, retention, and cross-selling within Wealthsimple's range of products, emphasizing personalized content and variations.
• Assess campaign outcomes and client interactions, delivering insights on program effectiveness and experimental results, utilizing AI tools for data synthesis.
• Conduct A/B testing to refine campaign performance and boost conversion rates, ensuring continuous improvement in marketing efforts.
• Work alongside cross-functional teams to align marketing strategies with data-driven growth objectives, fostering a collaborative environment.
• Maintain an up-to-date understanding of industry trends and best practices in marketing technology, ensuring that Wealthsimple remains at the forefront of client engagement strategies.
• Provide ongoing support and training to team members on the use of AI tools and marketing automation platforms, promoting a culture of learning and innovation.
• Engage with clients to gather feedback and insights, using this information to inform future marketing strategies and enhance overall client satisfaction.

Requirements

• A minimum of 2 to 5 years of hands-on experience with marketing automation tools, demonstrating a quick adaptability to new systems and technologies.
• At least 1 year of experience in coding for email campaigns or equivalent proficiency in HTML/CSS.
• A strong enthusiasm for integrating AI tools into everyday marketing operations, including experimenting with prompts and ensuring quality through AI-assisted methods.
• A solid grasp of audience segmentation techniques across various marketing channels and campaigns, enabling targeted and effective communication.
• Familiarity with best practices in marketing technology, particularly in responsive design and message deliverability.
• Experience in analyzing marketing campaign performance, generating reports, and executing A/B testing to drive improvements.
• Knowledge of lifecycle marketing principles, encompassing strategies for acquisition, activation, engagement, and retention.
• Proven ability to collaborate effectively with cross-functional teams to achieve data-informed growth targets.
• A collaborative and empathetic approach, both in teamwork and when considering the client perspective.
• A curious and flexible mindset, ready to adapt to the evolving landscape of AI tools and marketing workflows.

Nice to have

• Experience in mobile marketing, particularly with push notifications and in-app messaging strategies.
• Familiarity with SQL and its application in marketing analytics.
• A demonstrated capability in experimental design, contributing to the development of innovative marketing strategies.

Skills & tools

• Proficiency in Marketing Automation Platforms (e.g., Braze, Iterable)
• Familiarity with AI Tools (e.g., Claude)
• Strong skills in HTML/CSS
• Knowledge of SQL (considered a plus)

Practical notes

• This position is offered as a contract role.
• Wealthsimple provides a comprehensive benefits package, including health insurance, life insurance, and a group savings plan with employer contributions.
• Employees enjoy 20 vacation days, 4 wellness days, and unlimited sick/mental health days each year.
• The company allows for remote work outside of Canada for up to 90 days annually.
• Wealthsimple supports various employee resource groups to foster an inclusive workplace.
• The organization operates as a hybrid team with over 1,500 employees across North America.
• Applications from individuals of all backgrounds are welcomed and encouraged.
• Accommodations will be made available throughout the hiring process upon request.
• AI tools may be utilized during the hiring process, but final hiring decisions will be made by human evaluators.