Brand Strategy Research Specialist

About the role

Wallapop is seeking a Brand Strategy Research Specialist to own the end-to-end management of brand measurement and consumer insights across all operational regions. In this role, you will be responsible for transforming complex data sets into clear strategic guidance that actively supports the growth and evolution of our brand. You will act as a primary connector, working closely with marketing, creative, and product teams to ensure insights drive execution. The position requires a strategic mindset capable of defining audiences and shaping briefs that align with long-term brand objectives. You will manage both quantitative and qualitative research initiatives, ensuring methodological rigor and relevance. This role demands a proactive approach to problem-solving, where findings are translated into compelling narratives for stakeholders. Ultimately, you will help build a shared knowledge base that informs product and marketing decisions at scale.

Key facts

What you'll do

• Orchestrate end-to-end quantitative and qualitative research projects, overseeing methodologies from NPS and brand tracking to in-depth focus groups.
• Interpret macro data landscapes to uncover hidden opportunities and formulate solutions for complex business challenges.
• Shape brand strategy by clearly defining target audiences and translating insights into concise, actionable briefs.
• Synthesize intricate research findings into digestible narratives that drive strategic decisions for marketing stakeholders.
• Partner with the UX team to develop and maintain a centralized knowledge base that enhances collaboration between product and marketing.
• Monitor and evaluate competitor activity in coordination with the Media team to identify market shifts and strategic gaps.
• Design and manage research frameworks that ensure data integrity, reliability, and relevance across all regions.
• Lead cross-functional workshops to align stakeholders on insights, priorities, and next steps derived from research.
• Utilize advanced data analysis techniques in Excel and Google Sheets to reveal trends, patterns, and key performance indicators.
• Champion a culture of evidence-based decision making by embedding research insights into brand and marketing workflows.
• Collaborate with finance and operations to assess the business impact of brand initiatives and optimize future investments.
• Maintain a dynamic understanding of market conditions, ensuring research programs remain responsive and forward-looking.

Requirements

• You possess proven experience leading quantitative market research projects from initial design through to final delivery.
• You have the ability to analyze data critically and derive strategic conclusions that influence high-level decisions.
• You demonstrate strong project management skills, successfully managing multiple priorities in a fast-paced, dynamic environment.
• You are proficient in Excel or Google Sheets, using these tools to perform advanced data analysis and visualization.
• You communicate professionally in both English and Spanish, ensuring clarity and precision in all interactions.
• You apply a proactive problem-solving approach, taking ownership of challenges and identifying effective solutions independently.
• You have a track record of working collaboratively across functions, respecting diverse perspectives and building consensus.
• You adhere to strict deadlines and quality standards, ensuring research outputs are accurate, reliable, and timely.

Nice to have

• You hold an academic background in Marketing, Research, Business, or a closely related discipline.
• You have previous experience working alongside digital product or technology teams in a fast-paced environment.

Practical notes

• Visa sponsorship and relocation support are provided to support your transition to Barcelona.
• The role offers 26 days of holiday per year, complemented by a 2k annual learning budget for professional development.
• Private health insurance is provided through Alan, along with comprehensive gym and wellness plans.
• Financial support is available for home office setup and to cover monthly home internet costs.
• The schedule includes flexible working hours and designated short Fridays to support work-life balance.
• The hiring process consists of an initial intro call, followed by a technical task with a 7-day deadline, then an expertise interview, a stakeholder interview, and a culture interview. All interviews are conducted remotely via Hangouts.