Social Media Manager

About the role

As a Social Media Manager at Vizx Global, you will play a role in shaping the online presence of our brand. Your primary responsibility will be to develop and implement innovative social media strategies that resonate with our target audience. You will collaborate with cross-functional teams to create engaging content, analyze performance metrics, and enhance our brand visibility across various platforms. This position offers an to work in a dynamic environment and contribute to the growth of our digital footprint.

Key facts

What you'll do

• Develop and execute comprehensive social media strategies that align with Vizx Global's marketing objectives and business goals.
• Create, curate, and manage published content across various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Monitor social media channels for trends and insights, and this data to optimize content and engagement strategies.
• Collaborate with the marketing team to ensure cohesive messaging and branding across all digital platforms.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Analyze social media metrics and prepare regular reports to assess the effectiveness of campaigns and identify areas for improvement.
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure Vizx Global remains at the forefront of digital marketing.
• Coordinate with graphic designers and content creators to produce visually appealing and impactful social media posts.
• Organize and manage social media advertising campaigns, including budget allocation and performance tracking.
• Develop and maintain a content calendar to ensure a consistent posting schedule and timely updates.
• Collaborate with influencers and brand ambassadors to expand our reach and enhance brand credibility.
• Conduct competitor analysis to identify opportunities for differentiation and innovation in our social media approach.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in social media management or digital marketing.
• Proven track record of developing successful social media campaigns that drive engagement and brand awareness.
• Strong understanding of various social media platforms and their respective audiences.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics).
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills to interpret data and make informed decisions.
• Creative mindset with the ability to generate innovative ideas for content and campaigns.

Nice to have

• Experience in graphic design or familiarity with design tools such as Adobe Creative Suite.
• Knowledge of SEO principles and how they apply to social media content.
• Previous experience in a tech or startup environment.
• Familiarity with video editing software and content creation for platforms like TikTok and YouTube.

Skills & tools

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Facebook Insights)
• Project management software (e.g., Trello, Asana)
• Strong understanding of social media algorithms and trends

Practical notes

• The position is based in Nairobi, and candidates must have the legal right to work in Kenya.
• Flexibility in working hours may be required to accommodate different time zones and social media engagement patterns.
• The role may involve occasional travel for events or team-building activities.

If you are about social media and eager to make a significant impact in a growing company, we encourage you to apply for the Social Media Manager position at Vizx Global. Join us in our mission to connect with our audience and elevate our brand in the digital landscape.