Growth Marketing Lead

About the role

Vizx Global is seeking a dynamic and results-oriented Growth Marketing Lead to join our team in Nairobi. This role will focus on driving our marketing strategies to enhance customer acquisition and retention while maximizing revenue growth. The ideal candidate will possess a strong background in digital marketing and growth strategies, with a passion for leveraging data to inform decision-making. You will collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with our target audience.

Key facts

What you'll do

• Develop and implement comprehensive growth marketing strategies that align with the company's business objectives and target market.
• Analyze market trends and customer insights to identify opportunities for growth and optimize marketing efforts.
• Collaborate with product and sales teams to create compelling value propositions and messaging that resonate with potential customers.
• Oversee the execution of multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising, ensuring consistency in branding and messaging.
• analytics tools to track and measure the performance of marketing initiatives, providing actionable insights to improve future campaigns.
• Manage the marketing budget effectively, allocating resources to the most impactful channels and initiatives.
• Lead a team of marketing professionals, providing mentorship and guidance to foster their professional growth and enhance team performance.
• Conduct A/B testing and other experimentation methodologies to refine marketing strategies and improve conversion rates.
• Establish key performance indicators (KPIs) to measure success and report on marketing performance to senior management.
• Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts and expand reach.
• Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing to ensure the company remains competitive.
• Advocate for a customer-centric approach in all marketing efforts, ensuring that the voice of the customer is reflected in strategies and campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in growth marketing or a similar role, preferably within a tech or startup environment.
• Proven track record of successfully developing and executing growth marketing strategies that drive customer acquisition and revenue growth.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, email marketing software, and social media management tools.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• A results-oriented mindset with a passion for experimentation and continuous improvement.

Nice to have

• Experience in the tech industry, particularly in SaaS or B2B marketing.
• Familiarity with SEO best practices and content marketing strategies.
• Knowledge of marketing automation tools and techniques.
• Previous experience in managing a marketing team or leading projects.
• Understanding of customer journey mapping and user experience principles.

Skills & tools

• Digital Marketing: SEO, SEM, PPC, Social Media Marketing
• Analytics: Google Analytics, A/B Testing, Conversion Rate Optimization
• Marketing Automation: HubSpot, Marketo, or similar platforms
• Project Management: Trello, Asana, or similar tools
• Communication: Strong verbal and written skills

Practical notes

• This position is based in Nairobi, and candidates must have the legal right to work in Kenya.
• The role may require occasional travel for conferences or team-building events.
• Applicants should be prepared to provide a portfolio of past marketing campaigns or projects that demonstrate their expertise and impact.
• The company values diversity and encourages applications from individuals of all backgrounds and experiences.

If you are a strategic thinker with a passion for growth marketing and a desire to make a significant impact in a fast-paced environment, we invite you to apply for the Growth Marketing Lead position at Vizx Global. Join us in shaping the future of our marketing efforts and driving our success forward.