Revenue Marketing Manager

About the role

<div class="content-intro"><p><strong>About TripleLift</strong></p> <p><span style="font-weight: 400;">We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. The listing location is Chicago, IL, United States; New York, New York, United States.

Key facts

What you'll do

• <div class="content-intro"><p><strong>About TripleLift</strong></p> <p><span style="font-weight: 400;">We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.
• Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses.
• Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads.
• Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
• </span></p> <p><span style="font-weight: 400;">As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion.
• Find out how TripleLift raises up the programmatic ecosystem at<a href="https://c212.net/c/link/?t=0&l=en&o=3665616-1&h=429054733&u=http%3A%2F%2Ftriplelift.com%2F&a=%C2%A0triplelift.com"> triplelift.com</a>.</span></p></div><h4><strong>About the Role</strong></h4> <p>The Revenue Marketing Manager plays a critical role in driving go-to-market execution and revenue-generating marketing programs within the Marketing organization.
• This position directly influences how TripleLift brings strategic initiatives to market, including product launches, sales campaigns, account-based marketing programs, vertical strategies, and partner initiatives.</p> <p>In this role, you will partner closely with Sales, Product Marketing, RevOps, Finance, Partnerships, Design, and Events teams to develop and execute measurable programs that drive account engagement, product adoption, sales activation, pipeline growth, and revenue impact.
• This is an exciting opportunity for someone who enjoys operating at both a strategic and tactical level - building campaign strategies, coordinating cross-functional launches, aligning stakeholders, and using data to continuously improve performance and business outcomes.</p> <p><strong>Responsibilities</strong></p> <ul> <li>Develop and execute go-to-market programs supporting product launches, sales initiatives, partner programs, vertical campaigns, and account-based marketing strategies.</li> <li>Build campaign briefs, project plans, launch timelines, measurement frameworks, and post-campaign performance reviews.</li> <li>Partner closely with Sales to develop account activation plans, sales plays, messaging, outreach strategies, and enablement materials that drive meetings, opportunities, and pipeline progression.</li> <li>Lead and scale account-based marketing programs across strategic advertisers, agencies, DSPs, partners, and priority market segments.</li> <li>Collaborate with RevOps to establish campaign tracking, attribution, reporting, routing, and Salesforce/HubSpot requirements before launch.</li> <li>Monitor and analyze campaign performance, providing actionable insights related to pipeline generation, opportunity acceleration, account engagement, and product adoption.</li> <li>Support quarterly planning, program prioritization, and budget governance by evaluating initiatives based on strategic alignment, business impact, resource requirements, and expected return on investment.</li> <li>Coordinate cross-functional stakeholders to ensure programs are executed effectively, measured accurately, and aligned to business objectives.</li> </ul> <p><strong>Education & Requirements</strong></p> <ul> <li>Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.</li> <li>5+ years of experience in B2B marketing, revenue marketing, demand generation, account-based marketing, go-to-market strategy, or campaign management.</li> <li>Proven experience partnering closely with Sales organizations to drive account engagement, pipeline growth, and revenue outcomes.</li> <li>Strong project management and cross-functional leadership skills with the ability to manage multiple initiatives simultaneously.</li> <li>Experience with HubSpot, Salesforce, marketing attribution, campaign measurement, and revenue reporting.</li> <li>Demonstrated ability to develop campaign strategies, launch plans, sales activation programs, and performance analyses.</li> <li>Excellent communication skills, attention to detail, and a results-oriented mindset focused on measurable business impact.</li> </ul> <p><strong>Preferred

Requirements

• </span></p> <p><span style="font-weight: 400;">As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion.
• This is an exciting opportunity for someone who enjoys operating at both a strategic and tactical level - building campaign strategies, coordinating cross-functional launches, aligning stakeholders, and using data to continuously improve performance and business outcomes.</p> <p><strong>Responsibilities</strong></p> <ul> <li>Develop and execute go-to-market programs supporting product launches, sales initiatives, partner programs, vertical campaigns, and account-based marketing strategies.</li> <li>Build campaign briefs, project plans, launch timelines, measurement frameworks, and post-campaign performance reviews.</li> <li>Partner closely with Sales to develop account activation plans, sales plays, messaging, outreach strategies, and enablement materials that drive meetings, opportunities, and pipeline progression.</li> <li>Lead and scale account-based marketing programs across strategic advertisers, agencies, DSPs, partners, and priority market segments.</li> <li>Collaborate with RevOps to establish campaign tracking, attribution, reporting, routing, and Salesforce/HubSpot requirements before launch.</li> <li>Monitor and analyze campaign performance, providing actionable insights related to pipeline generation, opportunity acceleration, account engagement, and product adoption.</li> <li>Support quarterly planning, program prioritization, and budget governance by evaluating initiatives based on strategic alignment, business impact, resource requirements, and expected return on investment.</li> <li>Coordinate cross-functional stakeholders to ensure programs are executed effectively, measured accurately, and aligned to business objectives.</li> </ul> <p><strong>Education & Requirements</strong></p> <ul> <li>Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.</li> <li>5+ years of experience in B2B marketing, revenue marketing, demand generation, account-based marketing, go-to-market strategy, or campaign management.</li> <li>Proven experience partnering closely with Sales organizations to drive account engagement, pipeline growth, and revenue outcomes.</li> <li>Strong project management and cross-functional leadership skills with the ability to manage multiple initiatives simultaneously.</li> <li>Experience with HubSpot, Salesforce, marketing attribution, campaign measurement, and revenue reporting.</li> <li>Demonstrated ability to develop campaign strategies, launch plans, sales activation programs, and performance analyses.</li> <li>Excellent communication skills, attention to detail, and a results-oriented mindset focused on measurable business impact.</li> </ul> <p><strong>Preferred

About TripleLift

TripleLift turns fragmented media into a coordinated system. We connect data, creative, and supply to clarify how campaigns perform.

On this team, you design measurement structures and partner integrations. You collaborate with product and commercial stakeholders to specify requirements and validate results. You contribute directly to infrastructure and user experience that lets advertisers manage inventory and optimize across channels.

About the location

The posting places this role in Chicago, IL, United States; New York, New York, United States. Local hiring markets vary in interview pace and compensation bands. Location copy is here so readers understand the geography attached to the title.