Brand & Product Copywriter

About the role

Tin Can is a Wi-Fi landline designed to bring voice-to-voice conversation back to children during the years before smartphones. The company builds products for parents who want to give their kids independence and connection without handing them a device filled with endless scrolling and games. As a contract Brand & Product Copywriter, you will craft the words across every surface the brand touches, from the four words on a box that make a child beg for one, to the email that gets a parent to hit buy. You will be the guardian of a voice that is playful, nostalgic, and a little irreverent, ensuring that every piece of copy feels delightful and true to the brand.

Key facts

What you'll do

• Write copy for packaging, web pages, email flows, social captions, and in-app product surfaces across the brand.
• Champion and coach the Tin Can voice, making sure it stays playful, nostalgic, and rarely saccharine across all formats.
• Partner closely with brand and product teams to support campaigns and make processes digestible and fun for everyone involved.
• Own the copy for subscriber flows, promotions, and seasonal pushes that need to be funny enough to enjoy and sharp enough to convert.
• Adapt the brand's unusual tone of voice into unexpected places, creating small moments of delight that set the brand apart.
• Give and receive sharp creative feedback in a fast-moving, founder-led environment where iteration happens quickly and directly.
• Establish guardrails including voice guidelines, tone documents, and naming frameworks so the brand stays consistent as it grows.
• Write copy that serves a dual audience of parents making purchases and children who are the end users of the product.
• Create clear and reassuring content for worried parents, such as FAQs and help documentation, without sounding like a legal document.
• Develop storytelling on web, email, and social platforms in ways that feel native to each channel and audience.
• Ensure that product and packaging copy makes five words on a box do a significant amount of work for the brand.
• Support the brand mission of giving kids something real back by writing copy that resonates with both children and design-aware adults.

Requirements

• Six or more years of writing copy with demonstrated experience in both brand and campaign work and direct-response or lifecycle copy.
• A portfolio that shows real range, including the ability to write something funny and light for a child and something clear and reassuring for a parent.
• Comfort with product and packaging copy, knowing how to make a small number of words on a box carry significant meaning.
• Experience writing for a dual-audience brand where the purchaser and the end user are different people with different needs.
• Sharp editorial instincts that distinguish between something merely cute and something genuinely clever, with a default toward the latter.
• A track record of writing within an established brand voice while still maintaining your own distinct point of view.
• Comfort working in a startup or founder-led environment with fast iteration, direct feedback, and few layers between you and the decision maker.
• Strong ability to write email and lifecycle copy that moves subscribers and drives measurable results for the brand.

Nice to have

• Experience with product or brand naming, or a genuine enthusiasm for the craft of finding the right name.
• A background in consumer products where humor is a central part of the brand identity and messaging.
• Familiarity with lifecycle and CRM copywriting across email, SMS, and app push notifications.
• A personal interest in children's media or products that bridge the gap between kid-facing and parent-facing audiences.

Skills & tools

• Proficiency in writing copy for packaging, including the discipline of making very few words carry real weight.
• Experience crafting email and SMS copy for lifecycle flows, promotional campaigns, and subscriber engagement sequences.
• Ability to write social media captions that feel platform-native while staying consistent with a defined brand voice.
• Skill in developing and documenting brand voice guidelines, tone of voice documents, and naming frameworks.
• Comfort writing in-app and product copy that guides users through digital experiences with clarity and personality.
• Strong editorial judgment that balances humor with clarity, especially when writing for audiences as different as children and parents.

Practical notes

• This is a contract role based in Seattle, with the expectation of close collaboration with the brand and product teams in person or via regular syncs.
• The position reports into a founder-led structure, meaning you will receive direct feedback and work with minimal organizational layers.
• The role requires comfort with fast iteration cycles, where copy is written, reviewed, and revised quickly in response to campaign needs.
• You will be expected to establish lasting brand guardrails that allow the voice to scale as the company grows its product line.