Senior Social Executive | LOOKFANTASTIC

About the role

In this position, you will play a key role in shaping and executing the social media strategy for LOOKFANTASTIC. Your primary focus will be on creating engaging, innovative content that resonates with our audience and enhances brand visibility across various social media platforms. You will be responsible for managing the day-to-day content creation process, ensuring that all outputs align with the brand's voice and marketing objectives. Additionally, you will monitor social media trends and performance metrics to continually optimize content and engagement strategies. This role offers an exciting opportunity to work within a dynamic team, contributing to the growth of a leading beauty brand in a fast-paced environment.

Key facts

What you'll do

• Manage the daily creation, editing, and optimization of social media content across all relevant platforms, ensuring consistency with brand identity and marketing goals.
• Lead brainstorming sessions and develop innovative content ideas that increase engagement and reach, keeping the brand at the forefront of social media trends.
• Oversee the entire content production process, including briefing, capturing, editing, and publishing, with a focus on platform-specific performance drivers.
• Experiment with various content formats such as videos, images, stories, reels, and user-generated content to maximize audience interaction and engagement.
• Collaborate closely with the Senior Social Planning Executive to integrate content into the broader marketing calendar, ensuring timely delivery of campaigns and initiatives.
• Prepare detailed creative briefs for Beauty Pro content, coordinate with user-generated content creators, and manage the monthly Asset Matrix to ensure content consistency and quality.
• Attend brand events to capture live content that supports social media campaigns and enhances brand storytelling.
• Optimize all content for organic reach and paid media campaigns, ensuring maximum visibility and engagement.
• Assist in developing and executing social media strategies that align with overall brand and commercial objectives, including campaign planning and execution.
• Analyze audience behavior, platform analytics, and performance metrics to inform content decisions and improve future content strategies.
• Schedule, publish, and monitor content across all social channels, maintaining high standards of quality and adherence to deadlines.
• Foster community engagement by responding to comments, managing social interactions, and encouraging user participation to build a loyal online community.
• Keep abreast of competitor activities, industry developments, and emerging social media trends to ensure the brand remains relevant and innovative.
• Identify new content formats and emerging trends to keep the brand's social media presence fresh and engaging.
• Use performance data to evaluate content effectiveness, providing actionable insights to refine future campaigns.
• Prepare regular reports on content performance, highlighting successes and areas for improvement, and sharing insights with relevant teams.
• Lead and mentor the Social Executive, providing guidance on content planning, execution, and best practices.
• Collaborate with cross-functional teams such as marketing, creative, and product teams to ensure cohesive messaging and maximize content impact.
• Maintain a consistent voice and tone across all social media channels, ensuring brand integrity is upheld.
• Support the development of social media campaigns that drive brand awareness, customer engagement, and sales growth.
• Stay informed about new social media tools, features, and best practices to continuously improve content quality and engagement strategies.

Requirements

• Extensive experience managing social media accounts, with a proven track record of creating engaging content that drives audience interaction.
• Strong understanding of social media platforms, including their algorithms, best practices, and engagement drivers.
• Demonstrable experience in content creation, editing, and publishing across multiple formats, including video, images, and stories.
• Ability to analyze social media insights and performance data to inform content strategies and optimize results.
• Knowledge of current social media trends, emerging platforms, and creator communities relevant to the beauty and lifestyle sectors.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong communication skills, capable of collaborating effectively with internal teams, external creators, and stakeholders.
• Experience mentoring or supporting junior team members, fostering a collaborative and creative work environment.
• Proactive, innovative, and adaptable, with a passion for staying ahead of social media trends and industry developments.
• Ability to work in a fast-paced environment, managing competing priorities with a positive attitude.
• Familiarity with social media management tools and analytics platforms to track performance and optimize content.
• Creative mindset with a keen eye for detail and a strong sense of visual storytelling.

Nice to have

• Previous experience working within the beauty, skincare, or lifestyle brand sectors.
• Knowledge of influencer marketing and collaboration strategies.
• Experience with paid social media campaigns and ad management.

Skills & tools

• Proficiency in social media management and scheduling tools such as Sprout Social, Hootsuite, or similar.
• Strong skills in content editing software, including Adobe Creative Suite (Photoshop, Premiere Pro, etc.) or equivalent.
• Ability to interpret social media analytics and generate actionable insights.
• Knowledge of content creation tools for video and image editing.

Practical notes

• This role is based in Manchester, and candidates must be available to work on-site five days a week.
• THG is open to applications from individuals requiring sponsorship to work in the UK.
• The company offers a competitive salary and benefits package, including enhanced leave, wellbeing support, and opportunities for professional development.
• The application review process will be completed within 14 days, and candidates selected for interviews will be contacted directly.
• Candidates should be prepared to demonstrate their portfolio of social media work and discuss their experience during the interview process.
• The role requires a proactive approach, strong creative skills, and the ability to adapt quickly to changing social media landscapes.