Product Owner - CTV Monetization
Job description
About the role
Roadmap execution for revenue-generating features and audience expansion is led by this role.
Product managers decide what a team builds and why. They gather customer feedback, define requirements, and set priorities. Product work spans engineering, design, and business teams and ships products that solve real problems. The role combines research, writing, analysis, and decision making under uncertainty. Product work happens at the intersection of user needs, business goals, and technical feasibility. Most product managers own a roadmap and are judged by the outcomes their teams ship.
Key facts
What you'll do
Product backlog ownership prioritizes revenue-driving features across CTV platforms, balancing ad product needs, acquisition campaigns, and delivery timelines. This balancing act maximizes yield and audience growth impact.
Transparent communication of progress, tradeoffs, and timelines is provided to stakeholders.
Clarity of scope is maintained within agile ceremonies to accelerate delivery.
Dependencies, tradeoffs, and delivery timelines are communicated consistently to keep stakeholders aligned.
Data-driven iterations refine monetization features and demonstrate revenue impact over time.
Roadmaps reflect evolving opportunities in CTV monetization to meet platform objectives.
Continuous optimization targets efficiency and real business outcomes across streaming environments.
Product choices are evaluated for effects on yield, fill rate, and viewer experience.
Product decisions directly influence revenue performance and viewer experience.
This understanding supports effective execution and optimization of marketing campaigns.
Experimentation proficiency using platforms such as LaunchDarkly supports safe experiment design without app store updates. Tests run in production environments to validate hypotheses quickly.
Insights directly guide roadmap decisions and feature investments.
Streaming ad delivery concepts such as dynamic ad insertion, server-side versus client-side ad insertion (SSAI/CSAI), and VAST/VMAP are understood. Clear requirements ensure reliable implementation and performance with engineering.
Evaluation of emerging solutions aims to maximize revenue and audience reach.
Analytics platforms such as Amplitude track audience and revenue performance to inform product strategy. Data shapes decisions and measures success in streaming contexts.
Key Professional Traits and Requirements
Three to five years of product management experience includes ownership of business-outcome-driven roadmaps.
Collaboration across Product, Sales, and Marketing functions is essential. Clear and credible communication serves both Ad Sales and Engineering teams effectively.
Proactivity drives problem-solving and supports healthy team dynamics while maintaining planning and organizational skills.
Negotiation skills handle competing priorities across business partners. Keen attention to detail supports multitasking and performance under pressure.
Tools such as Jira, Jira Product Discovery, and Confluence from Atlassian are used for planning and tracking. Figma supports UX/UI design. MS 365 includes Teams, Excel, Word, and PowerPoint for daily workflows. Analytics rely on Amplitude or equivalent platforms. Experimentation uses LaunchDarkly or equivalent tools to run tests.
Practical notes
This role operates in a fast-paced, growth-focused environment shaping CTV monetization for a large audience reach. Work involves frequent interaction with Ad Sales, Marketing, and cross-functional teams.
Typical interview steps
Product interviews often include a product sense round, an analytical round, and a behavioral round. Candidates may be asked to design a feature, prioritize a backlog, or estimate a metric. Some loops include a case exercise. Strong candidates show structured thinking and customer empathy. Interviewers want to see how you prioritize when everything matters. Walking through your decision criteria out loud is a strong habit in product interviews.
Good to know
Work in local news media involves mission-driven outcomes focused on community impact. The role uses digital advertising, streaming technology, and experimentation platforms to connect audiences with relevant content. Data-driven decision-making is central to product development in this field.