Multi-Market Media Strategist
Job description
About the role
This role functions as the central media expertise connecting account executives with sales leadership to execute and optimize campaigns across linear, OTT, and digital platforms. The hire will synthesize complex media plans into coherent strategies that drive campaign performance and operational excellence. Success in this position directly empowers client-facing teams to maximize revenue opportunities and strengthen market presence. You will own the translation of high-level marketing objectives into actionable, multi-platform media initiatives. The position requires balancing analytical rigor with creative problem-solving to develop innovative solutions. You will act as a strategic partner, ensuring media execution aligns with client business goals and market realities. The work demands a proactive approach to identifying trends and leveraging data to refine ongoing media investments. Ultimately, this role is responsible for enabling seamless campaign implementation that builds client confidence and long-term retention.
Key facts
What you'll do
Orchestrate integrated media campaigns that span linear, over-the-top, and digital environments to support market-specific objectives.
Translate account executive and sales leadership requirements into detailed media strategies that optimize reach, frequency, and budget efficiency.
Leverage AI tools such as ChatGPT or Claude to synthesize insights and construct foundational materials for campaign planning and reporting.
Utilize Microsoft Excel to perform advanced formulas and data analysis, transforming raw performance metrics into structured datasets.
Employ Microsoft PowerPoint to design clear, persuasive presentations that communicate strategy, results, and recommendations to stakeholders.
Administer campaign tracking within CRM software to maintain accurate records of client interactions, deliverables, and timelines.
Monitor traffic systems like Wide Orbit to ensure accurate execution of media placements across broadcast and streaming inventory.
Analyze Comscore ratings and digital advertising metrics to evaluate campaign performance and uncover opportunities for improvement.
Organize and prioritize multiple accounts, campaigns, and projects simultaneously while adhering to strict accuracy standards and deadlines.
Track key performance indicators, identify emerging trends, and translate data into actionable insights that inform revenue growth discussions.
Communicate findings and recommendations clearly and professionally in both written and verbal formats to clients and internal teams.
Maintain meticulous attention to detail to ensure fulfillment accuracy, which reinforces client confidence and protects long-term relationships.
Adopt a team-oriented mindset, actively supporting Account Executives to achieve their targets and contributing to collective success.
Handle all confidential and sensitive financial or client information with the highest level of discretion and professional integrity.
Requirements
The posting states a bachelor's degree requirement; Provide a minimum of 2 years of operational or administrative support in media, advertising, or sales-related environments.
Demonstrate proven ability to support pre-sale and post-sale campaign implementation and client service so sales teams can focus on revenue generation.
Show strong proficiency in Microsoft Office, especially Excel for formulas and data analysis and PowerPoint for presentation creation.
Learn CRM software, traffic systems like Wide Orbit, and project management tools quickly to adapt to new platforms as needed.
Understand broadcast television advertising, Comscore ratings, OTT/streaming platforms, and digital advertising concepts to articulate multi-platform solutions.
Organize multiple accounts, campaigns, and projects simultaneously while maintaining accuracy and meeting deadlines.
Track campaign performance, identify trends, and translate data into actionable insights that support revenue growth discussions.
Communicate clearly and professionally in all client and internal interactions with strong written and verbal skills.
Pay attention to detail and maintain high standards for accuracy, recognizing that precision in fulfillment builds client confidence and retention.
Approach the role with a team-oriented mindset, understanding that enabling Account Executives' success is the primary measure of performance.
Handle confidential and sensitive financial or client information with appropriate discretion.
Maintain a positive attitude and collaborate effectively with colleagues and stakeholders.
Nice to have
Minimum 2 years of media or advertising experience preferred.
Skills & tools
Proficiency in Microsoft Office, AI tools, CRM systems, and project management platforms.
Practical notes
This position may involve limited travel between office locations.
Typical interview steps
Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.
Good to know
Data-driven insights guide media strategy in modern campaigns.
AI tools support content creation and analysis in marketing workflows.
Clear communication builds trust with clients and internal partners.
Accuracy in execution reinforces client confidence and long-term relationships.
Collaboration across markets enables consistent strategy and execution.
Career growth
Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.