Senior Content Strategist

About the role

As a , you will play a pivotal role in shaping the narrative and voice of our brand across various platforms. You will be responsible for developing and executing content strategies that resonate with our target audience while aligning with our business objectives. This position demands a creative thinker who can analyze data-driven insights to enhance content effectiveness and drive engagement. You will collaborate with cross-functional teams to ensure our messaging is consistent, impactful, and tailored to meet the diverse needs of our users.

Key facts

What you'll do

• Develop comprehensive content strategies that align with SoFi's overall marketing goals and objectives, ensuring a cohesive brand message across all channels.
• Collaborate with product, marketing, and design teams to create compelling content that educates and engages our audience, driving user acquisition and retention.
• Conduct thorough research and analysis to identify trends, audience preferences, and competitive landscape, using these insights to inform content creation and strategy.
• Oversee the content production process, from ideation to execution, ensuring all content is high-quality, on-brand, and optimized for various platforms including web, social media, and email.
• Create and maintain a content calendar that outlines key themes, topics, and deadlines, ensuring timely delivery of all content initiatives.
• Monitor and analyze content performance metrics, using data to refine strategies and improve engagement rates, conversion rates, and overall effectiveness.
• Lead brainstorming sessions and workshops to generate innovative content ideas and foster a collaborative environment among team members.
• Mentor and guide junior content team members, providing constructive feedback and fostering their professional growth within the organization.
• Stay updated on industry trends, best practices, and emerging technologies to continuously enhance SoFi's content strategy and execution.
• Collaborate with external partners and stakeholders to create co-branded content and campaigns that expand SoFi's reach and visibility.
• Ensure compliance with brand guidelines, legal standards, and accessibility requirements in all content produced.
• Manage budgets related to content initiatives, ensuring efficient allocation of resources to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• A minimum of 5 years of experience in content strategy, marketing, or a related discipline, preferably within the financial services or technology sectors.
• Proven track record of developing and executing successful content strategies that drive engagement and achieve business objectives.
• Strong writing and editing skills, with the ability to adapt tone and style for different audiences and platforms.
• Experience with content management systems (CMS) and digital marketing tools, including SEO best practices.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Exceptional communication and interpersonal skills, with a collaborative mindset and the ability to work effectively in a team environment.

Nice to have

• Familiarity with financial products and services, particularly in areas such as personal finance, investing, and student loans.
• Experience with social media marketing and community management, particularly in a B2C context.
• Knowledge of graphic design principles and experience working with design teams to create visually appealing content.
• Familiarity with analytics tools such as Google Analytics, SEMrush, or similar platforms to track content performance.

Skills & tools

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
• Experience with content creation tools such as Adobe Creative Suite, Canva, or similar software.
• Familiarity with project management tools like Asana, Trello, or Monday.com.
• Knowledge of HTML/CSS is a plus but not required.

Practical notes

• This position is based in New York, NY, and may require occasional travel for team meetings or industry events.
• SoFi offers a dynamic work environment with opportunities for professional development and growth.
• We encourage applicants from diverse backgrounds and experiences to apply, as we believe that a variety of perspectives enhances our team and our work.

If you are passionate about content strategy and want to make a significant impact in the financial services industry, we invite you to apply for the Senior Content Strategist position at SoFi. Join us in helping people achieve financial independence and success.