GTM Strategic Planning, Manager

About the role

ServiceNow is scaling toward $30B in revenue and requires a manager to lead global go-to-market strategic planning. You will facilitate integrated planning processes and ensure key strategic priorities are executed across the organization. This role is responsible for establishing the connective tissue between analytical insights and actionable market strategies. You will own the orchestration of cross-functional planning initiatives that align with ServiceNow's growth objectives. The position demands a strategic partner who can translate complex business dynamics into coherent execution roadmaps. You will work closely with enterprise stakeholders to validate assumptions and refine strategic hypotheses. Success in this role is defined by your capacity to drive alignment and accountability across the global GTM organization. You will play a pivotal role in shaping how ServiceNow prioritizes investments and captures market opportunities.

Key facts

What you'll do

• Establish deep collaborative relationships with strategy, planning, and program teams to co-create and implement robust execution plans.
• Orchestrate complex, cross-functional programs by precisely defining ownership, sequencing dependencies, and instituting OKR frameworks.
• Transform intricate data analysis into clear guidance for the annual operating plan and new year readiness.
• Harmonize GTM Operations, Field Sales, Global Industries Partners and Solutions, and Customer Excellence teams with overarching planning objectives.
• Architect executive-level communications designed to influence decision-making and present data-backed recommendations.
• Partner with the planning organization to automate workflows through the strategic application of people, processes, and tools.
• Support the VP of Strategic Planning in designing initiatives and establishing metrics to measure the success of organizational priorities.
• Conduct scenario planning and variance analysis to identify gaps and recommend corrective actions to leadership.
• Serve as a central coordinator for GTM strategy projects, ensuring timelines are met and deliverables are high quality.
• Leverage qualitative and quantitative research to inform market entry strategies and competitive positioning.
• Facilitate workshops and working sessions to align stakeholders on strategic assumptions and implementation tactics.
• Monitor market trends and competitive movements to update strategic plans with relevant context.
• Ensure all planning activities adhere to ServiceNow's standards for governance, compliance, and operational excellence.
• Drive the continuous improvement of planning processes by documenting best practices and scaling successful approaches.

Requirements

• Possess 10+ years of progressive experience in SaaS GTM strategy, top-tier consulting, or strategic field roles.
• Demonstrate a proven track record of driving growth and customer value at scale in complex environments.
• Show evidence of owning initiatives from initial concept through to implementation in global environments.
• Exhibit strong quantitative and qualitative modeling skills to analyze data and derive meaningful insights.
• Display an ability to synthesize complex problems into clear, actionable recommendations for executive audiences.
• Demonstrate experience managing and influencing diverse stakeholders across various geographies and cultures.
• Maintain superior presentation skills with a persistent focus on clarity, simplicity, and decision readiness.
• Demonstrate the ability to work effectively across multiple time zones while maintaining consistent productivity.
• Show a commitment to ethical decision-making and integrity in all interactions with internal and external partners.
• Possess strong written and verbal communication skills to articulate ideas to senior leadership audiences.
• Exhibit a disciplined approach to project management and deadline adherence in a fast-paced setting.
• Demonstrate resilience and adaptability when navigating ambiguous business challenges and shifting priorities.
• Have a history of using data to inform decisions and validate strategic hypotheses in prior roles.
• Show an understanding of enterprise software sales motions and the factors that drive customer adoption.

Nice to have

• Bring experience using AI tools, such as Claude by Anthropic, to automate strategic planning and improve productivity.

Skills & tools

• GTM Strategy
• SaaS Planning
• Program Management
• OKR Frameworks
• Data Modeling
• Executive Communication
• AI-assisted workflow tools (e.g., Claude)

Practical notes

• Travel is minimal, estimated at 10% or less.
• Relocation to West Palm Beach is provided by ServiceNow.
• Employment is contingent upon meeting export control requirements where applicable.
• Reasonable accommodations for the application process are available by contacting globaltalentss@servicenow.com.