B2B Social ABM Marketing Specialist

About the role

You will own the end to end planning, execution, and measurement of Safe Software's B2B social media strategy as a performance growth channel rather than a passive publishing function. You will design and drive industry vertical social campaigns that directly generate pipeline, align with sales, and amplify the FME platform to target accounts. You will act as the bridge between marketing and revenue teams, using social signals to uncover, nurture, and close high value opportunities in priority segments. You will move quickly, interpret data rigorously, and iterate on campaigns in real time based on performance and engagement insights. You will leverage AI and social listening to stay ahead of trends, competitive moves, and customer sentiment in fast moving geospatial and developer communities. This role demands strategic thinking, operational discipline, and a bias for action to turn insights into measurable pipeline outcomes. You will own your work end to end, collaborating closely with Demand Generation, Sales, BDRs, Account Managers, and cross functional marketing partners to accelerate the buyer journey.

Key facts

What you'll do

• Own B2B social strategy across LinkedIn, Reddit, and emerging channels, mapping content and engagement to ABM tiers such as 1:1 named accounts, 1:Few industry segments, and 1:Many demand generation.
• Build and document demand generation content pillars tailored to priority verticals including Government, Utilities, Transportation, and Telecommunications based on audience and pipeline priorities.
• Run social campaigns end to end, including content briefing, scheduling, distribution, optimization, and performance reporting while maintaining clear attribution to pipeline and revenue.
• Partner with Sales, BDRs, and Account Managers to align social campaigns to active pipeline stages and key account engagement signals, ensuring timely follow up and coordinated outreach.
• Translate social engagement data into sales intelligence by identifying warm accounts, high intent signals, and advocacy opportunities that support account penetration and expansion.
• Amplify customer wins, integration stories, and product use cases through social channels to reinforce credibility, trust, and expansion within existing customer segments.
• Own LinkedIn channel strategy across both paid and organic initiatives, applying audience targeting by vertical, job title, company size, and geography to maximize relevance and reach.
• Reactivate Reddit as a strategic demand generation and community channel, fostering credibility and thought leadership in GIS, geospatial, and developer communities relevant to FME.
• Measure social performance with clear reporting frameworks that connect activity to pipeline outcomes, and conduct regular SWOT analysis of Safe Software's social presence against competitors and industry benchmarks.
• Leverage AI tools to accelerate content development, audience research, campaign ideation, and insight synthesis while maintaining brand consistency and quality.
• Maintain a structured content calendar and distribution rhythm that reflects ABM tiering, buying committee roles, and stage specific messaging for target accounts.
• Collaborate with cross functional stakeholders to ensure social initiatives are integrated with broader marketing programs, product launches, and sales priorities.

Requirements

• Bring 4 or more years of B2B social media marketing experience, ideally within SaaS, technology, or data and analytics environments where results are measured in pipeline and revenue.
• Demonstrate a track record of building vertical social strategies tied directly to demand generation and pipeline goals, with clear visibility from content planning through sales outcomes.
• Show hands on experience with LinkedIn Campaign Manager, organic LinkedIn strategy development, and sophisticated audience segmentation for buyer roles and account profiles.
• Exhibit a working knowledge of ABM frameworks including 1:1, 1:Few, and 1:Many, and explain how social activities support each tier in the buying journey.
• Have experience with marketing automation and CRM platforms, with a strong preference for hands on familiarity with HubSpot as a core tool.
• Possess strong analytical skills, including the ability to define key performance indicators, build insightful reports, and connect social activity directly to pipeline generation and revenue outcomes.
• Communicate effectively in writing, with excellent content instincts that enable clear, concise, and persuasive messaging for technical and executive audiences.
• Thrive in a collaborative environment, working closely with BDRs, Sales, Account Management, and cross functional teams to align messaging and follow up on social derived opportunities.
• Commit to Safe Software's values of creativity, data driven decision making, and ownership of end to end results in a fast paced, high visibility role.
• Be located in British Columbia and available to work full time in alignment with team hours and on call responsibilities as needed for campaign launches.

Nice to have

• Bring experience marketing to Government, GIS or geospatial, and enterprise data and infrastructure audiences, with a bonus for prior work using FME, spatial data platforms, or ETL integration products.
• Contribute from a background in Reddit community management or other organic community building channels where you have grown engaged technical audiences.
• Demonstrate hands on use of AI tools to accelerate content creation, audience research, and campaign development while maintaining governance and brand standards.
• Leverage social listening tools such as Sprout Social, Brandwatch, Sprinklr, or similar platforms to track sentiment, identify opportunities, and monitor competitive activity.

Practical notes

• This is a full time position based in British Columbia with no current provisions for remote work or relocation.
• The role does not involve international travel at this time, and no visa or sponsorship is required.
• An immediate opening is indicated, and candidates are encouraged to apply without delay to align with time sensitive hiring plans.