Product Marketing Lead

About the role

As the Product Marketing Lead at Rpm Global, you will play a pivotal role in shaping the marketing strategies for our innovative software solutions tailored for the mining and resources sector. This position requires a dynamic individual who possesses a deep understanding of product marketing principles and can effectively communicate the value of our offerings to various stakeholders. You will collaborate closely with cross-functional teams to drive product positioning, messaging, and go-to-market strategies that resonate with our target audience.

Key facts

What you'll do

• Develop and execute comprehensive product marketing strategies that align with Rpm Global's business objectives and market demands.
• Conduct in-depth market research to identify customer needs, market trends, and competitive landscape, ensuring our products meet and exceed market expectations.
• Collaborate with product management teams to define product positioning and messaging that effectively communicates the unique value proposition of our solutions.
• Create compelling marketing collateral, including product brochures, case studies, and presentations, to support sales efforts and enhance brand visibility.
• Lead the planning and execution of product launches, ensuring that all marketing activities are aligned with launch timelines and objectives.
• Work closely with the sales team to develop training materials and tools that empower them to effectively sell our products.
• Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve ROI.
• Foster relationships with key industry stakeholders, including customers, partners, and influencers, to enhance brand awareness and credibility.
• Participate in industry events, conferences, and trade shows to promote Rpm Global's products and gather insights on market trends and customer feedback.
• Collaborate with the digital marketing team to enhance online presence through targeted campaigns, SEO strategies, and content marketing initiatives.
• Stay updated on industry developments and emerging technologies to ensure Rpm Global remains at the forefront of innovation in the mining sector.
• Mentor and guide junior marketing team members, fostering a culture of collaboration and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in product marketing, preferably within the software or technology sector.
• Proven track record of successfully launching and managing marketing campaigns that drive product adoption and revenue growth.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a knack for crafting compelling narratives.
• Experience working in cross-functional teams and managing multiple projects simultaneously.
• Familiarity with digital marketing tools and platforms, including CRM systems, email marketing, and social media management.
• Strong understanding of the mining and resources industry is highly desirable.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.

Nice to have

• Experience with marketing automation tools and analytics platforms.
• Knowledge of UX/UI principles and how they apply to product marketing.
• Previous experience in a leadership role or managing a team.
• Familiarity with Agile methodologies and project management tools.
• A network of contacts within the mining and resources sector.

Skills & tools

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
• Experience with marketing software such as HubSpot, Marketo, or similar platforms.
• Strong understanding of SEO, SEM, and content marketing strategies.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.
• Excellent organizational skills and attention to detail.

Practical notes

• This position is based in Brisbane, Queensland, and may require occasional travel for industry events and client meetings.
• Rpm Global is committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds and experiences.
• The successful candidate will undergo a background check as part of the hiring process.
• For those requiring visa sponsorship, Rpm Global is open to discussing options for the right candidate.

Join Rpm Global as the Product Marketing Lead and be a key player in driving our mission to deliver exceptional software solutions that empower the mining industry. If you are passionate about product marketing and eager to make a significant impact, we invite you to apply today!