Rocio Jimenez

At Banxa, a global fiat-to-crypto infrastructure provider operating in regulated environments, I lead business development and partnership initiatives focused on driving revenue growth and expanding the company’s global footprint.
Drive B2B growth through strategic partnerships with exchanges, wallets, fintech platforms, and Web3 applications
Structure and negotiate commercial agreements across multiple jurisdictions, aligning business objectives with regulatory requirements
Work closely with compliance and legal teams on partner onboarding processes (KYB), ensuring alignment with AML/KYC standards and risk frameworks
Support integration of regulated on/off-ramp solutions, ensuring compliance with local regulations including MiCA (EU) and FCA-related requirements
Collaborate with product and engineering teams to ensure scalable and compliant implementation of payment infrastructure
Contribute to international expansion strategies across Europe, UK, APAC, and emerging markets
Represent the company at global conferences, positioning Banxa within the regulated crypto and payments ecosystem

At Coinstore, a global cryptocurrency exchange, I contributed to international expansion and ecosystem growth, with a focus on entering and positioning within regulated and semi-regulated markets.
Supported European market expansion, identifying opportunities within different regulatory environments
Developed partnerships with blockchain projects and ecosystem players, guiding them through listing and market entry processes

At Bit2Me, a cryptocurrency platform registered with the Bank of Spain, I led business development strategy and partnerships across payments and digital asset solutions within a regulated framework.
Increased client revenue by 97%, managing a portfolio of 300+ accounts, including enterprise clients
Led strategic partnerships across fintech, Web3, and corporate sectors, ensuring compliance with Spanish regulatory requirements for crypto service providers
Managed and mentored a team of 5, overseeing sales strategy and execution across multiple markets
Worked closely with compliance teams on AML/KYC processes, onboarding flows, and regulatory alignment
Delivered a key project enabling cryptocurrency payments for Mercedes-Benz Mobility Centro, coordinating multiple stakeholders and ensuring compliance across the full transaction flow
Supported expansion across Spain, Portugal, and broader European markets within evolving regulatory frameworks
Represented the company at international events, strengthening positioning in regulated crypto markets
Worked with internal teams to align token listing strategies with compliance and risk considerations
Contributed to go-to-market strategies for new listings, ensuring alignment with regional market dynamics and regulatory expectations
Built relationships across the Web3 ecosystem to increase visibility, liquidity, and adoption of listed projects

At Fondy, a UK FCA-authorised EMI, I was responsible for driving business development and sales across regulated payment environments in the UK and EMEA.
Achieved 300% growth in partnerships, expanding the company’s footprint across key European markets
Managed the full sales cycle, from lead generation to deal closure, within a regulated payments framework
Developed strong understanding of payment regulations, including FCA requirements and cross-border payment compliance
Promoted and implemented payment solutions including APIs, recurring payments, IBAN accounts, and global transaction capabilities
Maintained structured pipeline management and forecasting, ensuring consistent revenue growth

Founded and led a consulting agency focused on international market expansion and strategic partnerships
Advised clients on business growth strategies, market entry, and commercial positioning
Built and managed a network of partners and clients across multiple international markets

Held senior commercial and client-facing roles within leading international hospitality groups, including Taj Hotels (TATA Group), Corus & Laura Ashley Hotels, and The Landmark London.
Built a strong foundation in revenue generation, corporate sales, and international business development, managing high-value accounts across corporate, diplomatic, and institutional segments.
Managed and developed strategic relationships with embassies, high commissions, and international organizations, particularly across the UK, Europe, and India
Worked closely with diplomatic networks and government-related entities, supporting accommodation, events, and long-term corporate agreements
Designed and executed account management strategies for top-tier clients, including institutional and government-linked accounts
Organized and hosted high-profile events, including diplomatic gatherings, corporate networking events, and international trade-related functions
Represented hospitality brands at major global events such as World Travel Market (WTM) and other international trade shows
Delivered consistent revenue growth through a combination of relationship management, market intelligence, and targeted commercial strategies
Gained early exposure to cross-cultural negotiation, international stakeholder management, and high-level client engagement
This experience provided a strong foundation in building trust-based relationships, navigating complex stakeholder environments, and managing international business interactions, skills that have been instrumental in later roles within fintech, Web3, and global partnerships.