Brand Manager IBIT - VALORANT

About the role

You will serve as the senior publishing lead for the VALORANT IBIT region, bridging the gap between global product vision and local market execution. This role requires a strategic thinker who can manage multi-market campaigns while ensuring cultural relevance and strong player engagement. You will own the end to end planning and execution of the publishing strategy for your region, translating ambitious global goals into resonant local experiences. Success in this position means you are comfortable balancing creative storytelling with rigorous data analysis to prove impact. You will act as the regional voice in global discussions, ensuring that local nuances and market specific insights shape product decisions. The position demands ownership of complex, cross functional initiatives that span esports, creator ecosystems, and community activation. You are expected to build and maintain strong external relationships with partners who help amplify the brand. Ultimately, this role is about driving sustainable growth and deepening player loyalty in a dynamic and competitive market.

Key facts

What you'll do

• Create and manage a unified publishing strategy across multiple markets that aligns with global objectives.
• Adapt global product priorities into specific regional plans to drive growth and player satisfaction.
• Represent your region in global product meetings to influence decision making based on local insights.
• Direct integrated go to market efforts, including esports, creator partnerships, and community events.
• Manage significant regional budgets and optimize spending for maximum impact.
• Lead and align cross functional teams across creative, commercial, and community departments.
• Analyze campaign performance data to refine strategies and improve future outcomes.
• Maintain relationships with agencies, media partners, and influencers to expand brand presence.
• Develop detailed campaign playbooks that outline timelines, responsibilities, and success metrics.
• Coordinate launch preparations for new VALORANT features, ensuring all regional assets are ready on schedule.
• Monitor competitor activities and market trends to identify opportunities for differentiation.
• Collaborate with product teams to localize messaging and ensure clarity across different languages.
• Establish performance benchmarks to track the effectiveness of each regional initiative.
• Act as a mentor within the regional team, sharing best practices and fostering a culture of continuous improvement.

Requirements

• 7+ years of professional experience in marketing, product management, or publishing within the tech, entertainment, or gaming sectors.
• Track record of leading complex, multi market campaigns from initial strategy to final execution.
• Ability to influence product roadmaps using market data and player feedback.
• Experience managing distributed, cross functional teams.
• Knowledge of the FPS genre and the specific VALORANT community.
• Fluency in both Spanish and English.
• Proven history of managing large budgets and delivering high ROI.
• Strong understanding of local regulations and compliance requirements relevant to marketing in Spain.
• Demonstrated ability to work under pressure and manage multiple priorities in a fast paced environment.
• Willingness to travel occasionally for key industry events and internal summits.
• Commitment to upholding Riot Games values and fostering an inclusive workplace.
• Proven capability to manage crisis communications and protect brand reputation.
• Solid written and verbal communication skills for stakeholder presentations and internal briefings.

Nice to have

• Background in managing publishing strategies for live service games or major product launches across international borders.
• Experience blending esports and live events into broader brand narratives.
• Strong analytical skills for converting complex data into clear publishing tactics.
• Experience in mentoring and coaching junior team members.
• Familiarity with community management tools and social listening platforms.
• Previous work with performance marketing channels such as paid social, search, or programmatic advertising.
• Understanding of content localization best practices for gaming audiences.

Practical notes

• Benefits include an open paid time off policy, flexible work schedules, and medical, dental, and life insurance.
• The company provides parental leave and a retirement plan with a company match.
• Riot Games supports employee charitable contributions through donation matching programs.
• This is a full time onsite role based in Barcelona, Spain.
• Occasional travel may be required for meetings, esports events, or industry conferences.
• Candidates must be eligible to work in Spain without requiring sponsorship at the time of application.
• The posting will remain open until the position is filled, so early application is encouraged.
• All selected candidates will be contacted through the official Riot Games recruitment channels.