Senior Product Marketing Manager

About the role

You will own the end-to-end marketing strategy for Rillet's ERP platform, shaping how finance teams discover, evaluate, and adopt our AI-native capabilities. You will translate deep accounting workflows into compelling narratives that resonate with financial leaders at mid-market and enterprise companies. You will define the positioning, messaging, and storylines that make Rillet the obvious choice for revenue recognition, multi-entity consolidation, and investor reporting. You will act as the voice of the customer, ensuring every campaign, channel, and piece of content reflects the real needs of finance and accounting teams. You will collaborate closely with the CEO and GTM leaders to build a category-defining motion in a market poised for massive disruption. You will measure the impact of every initiative, iterating quickly to maximize awareness, engagement, and pipeline. This role is for a builder who thrives on speed, clarity, and the satisfaction of turning complex ideas into simple, actionable messages.

Key facts

What you'll do

• Analyze customer behavior and market signals to craft positioning and messaging that cuts through the noise of the AI-native ERP market.
• Architect and own multi-channel marketing campaigns that span digital, email, paid media, events, and content to generate measurable pipeline.
• Create sales enablement tools, battle cards, and demo narratives that help teams sell into finance and accounting organizations with precision.
• Establish a metrics-driven foundation for marketing, including dashboards, playbooks, and testing frameworks to prove impact and optimize performance.
• Lead thought leadership and content programs that position Rillet as the category leader in AI-powered financial operations.
• Partner with product and sales teams to refine value propositions, pricing narratives, and packaging for evolving buyer expectations.
• Design and execute demand generation programs that align the sales cycle, from top-of-funnel education to late-stage deal acceleration.
• Collaborate with executives and investors to shape public narratives around the future of finance automation and continuous close.
• Evaluate emerging channels and technologies, then prioritize experiments that offer the highest leverage for scalable growth.
• Drive cross-functional alignment between marketing, sales, product, and customer success to ensure consistent messaging and seamless handoffs.

Requirements

• 10+ years of experience in B2B SaaS marketing, with a proven track record of owning complex go-to-market strategies.
• Demonstrated history of increasing scope and seniority, such as progressing from individual contributor roles at companies like Harvey or Baseten to owning a function at a higher level.
• Exceptional copywriting and storytelling abilities, with the capacity to translate intricate accounting concepts into clear, persuasive messages.
• Extensive experience across brand strategy, product marketing, demand generation, and content creation, comfortable wearing many hats in fast-paced environments.
• A builder's mindset, excited by ownership of end-to-end outcomes rather than isolated tasks or vanity metrics.
• Deep interest in and understanding of finance and accounting problems, with bonus relevance from fintech or enterprise software experience.
• Willingness to travel periodically for offsites, industry events, and team gatherings to strengthen relationships and alignment.
• Ability to thrive in a hybrid-first environment, with required in-office days on Tuesdays, Thursdays, and one additional flexible day in San Francisco or NYC.

Nice to have

• Prior experience marketing to finance and accounting teams or working directly within the fintech ecosystem.
• Familiarity with AI-native software platforms and the unique buying dynamics of data-driven enterprises.
• Background working with investor audiences or supporting fundraising and board-level narratives.

Practical notes

• Compensation details are not included in this job description.
• Willingness to travel a few times annually for company events and professional development opportunities.
• Employment is contingent on standard background and reference checks.
• This role is based in San Francisco and requires compliance with hybrid work policies.
• Candidates must be authorized to work in the United States without sponsorship for this position.
• Relocation support is not available for this role.
• The schedule may require additional in-office presence based on team needs and strategic milestones.
• The role reports to the executive leadership team and requires alignment with company-wide goals and OKRs.