GTM Engineer

About the role

Join a growth team that operates like a product and engineering unit, rapidly transforming ideas into live experiments. You will play a key role in expanding our paid advertising efforts and exploring new growth avenues. This is an opportunity to join a company with a highly-rated product and strong customer loyalty. You will own the end-to-end execution of growth initiatives, bridging the gap between strategic marketing objectives and technical implementation. Your work will directly influence the company's trajectory by identifying high-impact opportunities and converting them into scalable systems. You will be responsible for maintaining the integrity and efficiency of our core growth technology stack. Furthermore, you will act as a technical partner to non-technical stakeholders, translating their ideas into actionable and measurable experiments.

Key facts

What you'll do

• Collaborate with the Head of Growth to optimize and scale our Meta ads program, focusing on creative testing, audience strategy, and budget allocation.
• Identify and automate repetitive tasks and manual processes across various workflows to increase team efficiency and reduce human error.
• Contribute to our growth technology stack, including Clay for enrichment and personalization, and HubSpot for workflows and integrations.
• Independently develop and deploy landing pages, websites, automations, and internal tools to support rapid experimentation.
• Connect disparate systems using code, APIs, and webhooks to ensure seamless data flow and a unified technology ecosystem.
• Integrate AI solutions into growth strategies for enhanced personalization and automated content generation to improve conversion rates.
• Empower the SDR team with improved data quality, targeting precision, and reduced manual effort through the development of internal tools.
• Discover and implement new growth strategies, channels, and experiments, quickly iterating on what works to achieve scalable results.
• Actively participate in all aspects of growth initiatives to drive Rilla's expansion from concept to execution.
• Own the deployment and monitoring of growth-related digital assets to ensure they perform reliably and meet key objectives.
• Analyze user behavior and experiment outcomes to refine our approach and maximize the return on our growth investments.
• Partner closely with the sales and product teams to align growth initiatives with broader company goals and customer needs.
• Maintain a high standard of code quality and documentation for all growth-related projects to ensure maintainability and scalability.
• Continuously research new growth tools and methodologies to keep our strategies at the forefront of the industry.

Requirements

• Direct experience managing Meta Ads campaigns and a clear understanding of effective ad creative and targeting strategies.
• Proficiency with Clay, HubSpot, and contemporary GTM tools like Make, n8n, Zapier, or Apollo to build and manage workflows.
• Coding skills in React, Python, JavaScript, or SQL, with comfort in using APIs and webhooks to build and deploy web assets or automations.
• Demonstrated history of creating automated systems that eliminate manual work and continue to operate autonomously with minimal supervision.
• Proven ability to scale successful initiatives to the next level of magnitude, handling increased volume and complexity.
• Strong analytical skills for working with spreadsheets, dashboards, and attribution models to derive actionable insights and inform decisions.
• A creative mindset for generating and implementing unique growth ideas that can move the needle on key metrics.
• A preference for rapid experimentation and launching multiple tests over extensive planning to find optimal solutions faster.
• A strong commitment to data-driven decision making, using metrics to validate hypotheses and guide future actions.
• The ability to thrive in an in-office environment in New York City, collaborating effectively with a distributed team.
• A solid understanding of sales processes and how technology can be leveraged to remove barriers and accelerate revenue generation.
• The discipline to manage multiple priorities and deadlines in a fast-paced, dynamic startup environment.
• A proactive attitude towards problem-solving, taking ownership of challenges and driving them to resolution.
• Excellent communication skills, capable of explaining technical concepts to non-technical team members.
• Reliability and a strong work ethic, ensuring that projects are completed to a high standard and on time.

Practical notes

Relocation assistance is available for this in-person role. We are an in-office team in NYC.