Manager, Paid Social

About the role

You own the end-to-end strategy, execution, and optimization of paid social campaigns for multiple healthcare clients. You translate complex business objectives into precise social media strategies that drive measurable outcomes. You act as the day-to-day paid social lead, ensuring campaigns are technically sound and performance-driven from setup to analysis. You leverage data and analytics to inform trading strategies and continuously refine campaign approaches. You champion innovation by exploring new tools and AI applications to enhance campaign effectiveness. You build and maintain strong partnerships across internal teams and with external media platforms. You ensure all activities align with the company's values and deliver clear, concise insights to stakeholders.

Key facts

What you'll do

Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients, and caregivers.

Act as day-to-day paid social media lead across several healthcare accounts, but part of an integrated team; responsible for the execution of social media campaign planning, setup, creation, QA, optimization, performance, and management.

Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and help Real Chemistry continue to be a leader in the space.

Create and help present thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals.

Provide counsel and guidance internally and with client on guiding creative and placement optimizations as well as best practices for incorporating paid social into an overall social strategy.

Provide strong input on KPIs for program success and performance data, partnering with analytics teams on building measurement approaches that deliver on KPIs and goals.

Support financial processes; monitor budgets in ad platforms, maintain flowcharts, review and approve campaigns in MediaOcean/Prisma.

Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of paid social media.

Ability to understand key metrics and utilize data and analytics to inform trading strategies and campaign management approach.

Build close partnerships with media partners and understand the ecosystem from demand, supply, verification, measurement etc.

Requirements

Our Company values, Best Together, Impact Obsessed, Excellence Expected, Evolve Always, and Accountability with an "I", genuinely resonate with how you work and lead.

You demonstrate the Real Chemistry Can mindset by approaching challenges with optimism, accountability, creativity, and a solutions-oriented attitude, always looking for ways to make a meaningful impact for our clients, colleagues, and communities.

You are adaptable, resilient, and comfortable adjusting your scope, responsibilities, and priorities in a fast-paced, evolving environment. As our business grows and changes, so do we.

You are proactive, driven, and resourceful, with strong prioritization skills, intellectual curiosity, and a desire to leverage data to inform decisions and drive outcomes.

You are energized by innovation and the transformative potential of AI, actively exploring new technologies, identifying opportunities to work smarter, and championing practical, responsible AI adoption that drives meaningful business impact.

You have 1-3 years of experience managing paid social media and being a hands-on trader, managing a client's performance marketing/advertising-driven activities across multiple social platforms.

Preference for experience in pharma/healthcare industry, but not required - must have strong knowledge of the platforms and data used to support and measure the overall performance of the campaign.

You are proficient with social media buying platforms: Meta Business Manager, LinkedIn Ads, Google Ads, Reddit Ads, X Ads etc.

Meta Blueprint, X Ads Academy/Twitter Flight School and Google Certifications a plus.

You display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms.

You have exceptional project management skills; demonstrated ability to work under pressure to meet deadlines, prioritize and manage detailed budgets.

You are able to work well under pressure and to build relationships with internal teams.

Work related diversity, equity and inclusion involvement a plus.