Product Marketer Manager

About the role

You will serve as the central narrative owner for the Profound platform, defining how the analytics and automation capabilities intersect with the reality of AI search for modern brands. In this capacity, you will architect the enablement strategy that ensures existing customers fully leverage the platform's potential as search behaviors evolve. You will act as the primary translator between the Product, Engineering, and Customer Success teams, ensuring alignment on use cases and outcomes. This role is critical for articulating the platform's value proposition as brands navigate the shift toward conversational models like ChatGPT and Perplexity. You will own the documentation and messaging that underpins customer retention, expansion, and long-term success within the category. Because Profound is backed by Sequoia, Kleiner Perkins, LSVP, and Khosla Ventures, this position offers the opportunity to help define the playbook for an entirely new category of analytics. You will operate at the intersection of product strategy and customer communication in a high-growth environment.

Key facts

What you'll do

• Function as the internal authority on product features, technical architecture, and strategic use cases for the Profound platform.
• Craft and maintain clear messaging and positioning frameworks that guide users from initial onboarding through renewal and expansion phases.
• Design and produce training materials, in-depth product briefings, and facilitate office hours to strengthen the capability of the Customer Success team.
• Generate a steady stream of content aimed at driving platform adoption, including playbooks, use-case guides, QBR narratives, and structured FAQs.
• Orchestrate go-to-market activities for new features, with a specific mandate to extract and demonstrate value for current customers.
• Oversee the webinar calendar, maintain accurate changelog updates, and manage timely product notifications to the customer base.
• Research and develop compelling case studies and customer stories that illustrate outcomes and support top-of-funnel marketing initiatives.
• Serve as the main conduit for feedback, capturing customer insights and channeling them directly to the Product and Engineering teams.
• Analyze product usage data to identify friction points and opportunities for improved customer engagement and feature utilization.
• Collaborate with design and communications to ensure all customer touchpoints reflect a cohesive and professional brand experience.
• Lead workshops and strategic sessions that help customers map their business objectives to the capabilities of the platform.
• Establish documentation standards that ensure accuracy, consistency, and accessibility of product information across all channels.
• Partner with sales leadership to build battle cards and competitive intelligence specific to the analytics and AI search landscape.
• Coordinate with customer success to identify expansion opportunities and develop narratives that support upsell and cross-sell motions.

Requirements

• Bring 3 to 6 years of cumulative experience in product marketing, customer marketing, or product enablement roles within B2B SaaS organizations.
• Demonstrate a proven track record of collaborating closely with Customer Success or post-sale teams to systematically improve retention and expansion metrics.
• Show a documented ability to create high-quality customer-facing content and sophisticated internal enablement assets simultaneously.
• Exhibit comfort working within fast-paced environments characterized by rapid iteration and evolving product roadmaps.
• Possess the capability to quickly master complex technical subjects, including APIs, data pipelines, and the behavior of AI models in production contexts.
• Communicate effectively through strong writing and presentation skills, with a talent for simplifying intricate concepts for diverse audiences.
• Hold a Bachelor's degree or equivalent practical experience that demonstrates a comparable level of expertise.
• Be prepared to work from the New York, New York office on a full-time basis, with all professional communication originating from a @tryprofound.com domain.

Nice to have

• Have a background in marketing technology, analytics platforms, or companies operating in the AI space.
• Show familiarity with AI search mechanisms, LLM discovery processes, or the principles of answer engine optimization.
• Demonstrate prior experience managing customer marketing initiatives or structured adoption programs.
• Bring experience of operating within category-creation scenarios or early-market product environments.

Practical notes

This position is based in our Union Square office in New York, New York. All official communication will originate from a @tryprofound.com email address; any correspondence from different domains should be reported as spam. Final compensation is determined based on individual skills and experience, within the specified range. Employment is contingent upon standard onboarding requirements and legal eligibility to work in the United States.