Marketing Strategy & Planning Manager

About the role

You will architect the operational backbone that allows Profound to convert the turbulence of the AI search era into a coherent growth story. In this position, you own the quarterly planning lifecycle from prioritization through execution, ensuring that every team moves with shared clarity and pace. You are responsible for designing the meeting rhythms and planning rituals that keep cross-functional teams aligned without stifling their speed. You will translate ambiguous market signals into sequenced roadmaps that balance ambition with operational reality. You own the identification and removal of bottlenecks that slow down go-to-market execution across marketing and product. You will manage complex, end-to-end projects from initial brief through to launch, maintaining rigorous visibility into status, risk, and dependency management. You build the onboarding and scaling processes that allow new hires to become fully productive without disrupting existing workflows. You establish the data and narrative cadence that enables leadership to make confident decisions about marketing investments.

Key facts

What you'll do

• Orchestrate the end-to-end planning process, owning quarterly priorities, budget oversight, and headcount planning to ensure marketing resources match strategic intent.
• Build and maintain a living, sequenced product and content roadmap that balances long-term bets with near-term execution needs.
• Establish the department operating rhythm, including weekly standups, monthly retrospectives, and quarterly planning rituals to maintain alignment.
• Diagnose and eliminate operational bottlenecks, process gaps, and redundant workflows that create friction for teams and slow down delivery.
• Lead complex, cross-functional marketing projects from initial brief through execution, coordinating stakeholders and timelines to hit firm deadlines.
• Create and maintain visibility dashboards for active projects, tracking progress, risks, and blockers to provide leadership with timely insights.
• Design and run major integrated initiatives such as product launches and the Zero Click Summit, coordinating messaging, channels, and teams.
• Develop onboarding and scaling playbooks that allow the marketing organization to grow efficiently without degrading execution quality.
• Partner with finance and product to translate business objectives into marketing plans that are realistic, resourced, and measurable.
• Define and manage the metrics that track both qualitative team alignment and quantitative launch performance, using them to drive continuous improvement.
• Own the governance of marketing tools and processes, ensuring that systems like Asana, Linear, and Notion reflect the current state of work.
• Act as the central point for operational excellence, mentoring other marketers on structured planning and disciplined execution.
• Translate high-level business goals into specific marketing initiatives, clarifying scope, dependencies, and success criteria for each workstream.
• Proactively surface emerging risks and dependencies, coordinating contingency plans before they impact critical launch timelines.

Requirements

• Bring 4-6 years of experience in marketing operations, program management, or strategic operations within B2B or startup environments.
• Demonstrate a proven ability to bring structure to chaotic or fast-moving work environments while preserving team autonomy.
• Show experience aligning teams that operate in sprints rather than long-term, rigid planning cycles, respecting agile ways of working.
• Exhibit strong systems thinking skills, focusing on creating scalable processes rather than relying on temporary fixes or manual workarounds.
• Display proficiency with project management tools such as Asana, Linear, or Notion, using them to maintain clarity and accountability.
• Drive accountability and project success through influence and clear communication, without relying on direct management authority.
• Track and report on both qualitative team alignment and quantitative launch performance, balancing narrative with hard data.
• Operate comfortably in an on-site role in New York, committing to 5 days a week in the office during standard business hours.

Nice to have

• Have a background in early-stage or category-creation companies where processes are built from the ground up.
• Understand how various marketing functions such as content, brand, creative, lifecycle, PMM, and events integrate into a unified go-to-market strategy.
• Hold a developed perspective on how AI is transforming search and discovery, and how marketing must adapt to these shifts.

Skills & tools

• Marketing operations
• Program management
• Strategic planning
• Budgeting and headcount planning
• Asana, Linear, Notion (or similar)

Practical notes

• This is an on-site role based in New York, requiring 5 days a week in the office.
• Final compensation packages are determined based on individual experience and location.
• Official communication from Profound will only originate from a @tryprofound.com email address. Please report any contact from other domains as spam.