Senior Digital Marketing Manager

About the role

Postman is seeking a Senior Demand Generation Manager to spearhead pipeline growth through high-impact digital campaigns. You will join the Revenue Marketing team to connect content strategy, organic programs, and digital execution across both product-led and sales-led growth models. This role requires a focus on revenue and pipeline conversion rather than vanity metrics. You will architect and own the end-to-end digital experience for target accounts, ensuring that every touchpoint moves the needle toward booked revenue. The position demands fluency in balancing brand storytelling with measurable demand capture across complex buyer journeys. You will act as the digital strategist and executor, turning abstract revenue goals into concrete campaign architectures and workflows. Your work will directly influence the company's growth trajectory by optimizing the digital funnel from first click to closed deal.

Key facts

What you'll do

• Design and implement digital demand generation strategies that align with pipeline and revenue targets.
• Prioritize channel mix and content investments based on audience intent and funnel impact.
• Integrate digital execution with global campaign strategies, regional go-to-market priorities, and product launches.
• Manage the creation of thought leadership content, interactive assets, and landing pages optimized for conversion.
• Coordinate multi-channel programs including nurture sequences, retention efforts, and account-based plays.
• Partner with sales and SDR teams to identify content gaps, support deal progression, and provide engagement signals.
• Refine the digital content journey from initial acquisition to pipeline conversion.
• Report on full-funnel performance, including attribution and revenue impact.
• Conduct ongoing experimentation across channels and creative variations to improve conversion rates and cost efficiency.
• Develop detailed audience personas and map digital journeys to support precise targeting and messaging.
• Leverage data to inform budget allocation and channel strategy on a quarterly basis.
• Collaborate with product marketing to ensure positioning and messaging are consistently reflected across all digital assets.
• Own the governance of digital content calendars and ensure alignment with sales cycles and fiscal planning.
• Identify and mitigate friction points in the digital user experience to improve lead quality and velocity.

Requirements

• 7+ years of experience in demand generation, growth marketing, or lifecycle marketing within B2B SaaS.
• Demonstrated success in driving pipeline and revenue through integrated marketing programs.
• Proficiency in operating across both product-led and sales-led go-to-market motions.
• Experience with marketing automation platforms and campaign execution.
• Ability to bridge the gap between high-level strategy and hands-on program management.
• Strong understanding of B2B buyer behavior and decision-making committees.
• Proven track record of working with cross-functional stakeholders to achieve shared revenue goals.
• Comfortable operating in a fast-paced environment where priorities shift based on market feedback and business needs.
• Experience aligning digital metrics with sales pipeline and revenue outcomes.
• Knowledge of SEO principles and how they intersect with paid and owned media strategies.
• Familiarity with analytics tools to measure engagement, conversion, and downstream revenue impact.
• Demonstrated ability to manage multiple projects and deadlines without sacrificing quality or clarity.
• Willingness to follow documented processes while also contributing to process improvement initiatives.
• Commitment to maintaining brand consistency while enabling sales with flexible and effective digital assets.

Skills & tools

• Pipeline and revenue-focused marketing strategy
• Full-funnel performance tracking and attribution
• Marketing automation platforms
• Account-based marketing (ABM) orchestration
• Content distribution and conversion optimization
• Proficiency in using analytics dashboards to communicate performance to leadership.
• Experience with creative testing platforms and personalization tools.
• Familiarity with CRM systems and how marketing data flows into sales operations.
• Understanding of how to leverage email, web, and social channels in a coordinated manner.
• Ability to translate technical product capabilities into compelling digital narratives.

Nice to have

• Experience in cybersecurity, DevOps, or API-focused product spaces.
• Background in community-led growth or developer advocacy programs.
• Familiarity with product analytics tools and event-driven marketing strategies.
• Experience running campaigns on professional social platforms such as LinkedIn.
• Knowledge of emerging formats such as interactive content, video, and podcast sponsorships.

Practical notes

• Salary range: $150,000 to $180,000 base plus equity.
• Benefits include full medical coverage, flexible PTO, wellness reimbursement, monthly lunch stipend, and donation matching.
• Postman operates on an in-office model to foster collaboration, brainstorming, and trust.
• Unsolicited resumes from headhunters or agencies are not accepted.
• This position requires consistent availability during standard business hours to coordinate with global teams.
• Candidates must be eligible to work in the United States without sponsorship for this role.