Director, Product Marketing

About the role

Pelago seeks a Director, Product Marketing to define how substance use and mental health solutions are framed for employers and health plans. This role converts intricate clinical ideas into precise, actionable narratives for immediate use by sales teams. You will operate where data, story, and commercial judgment converge.

Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals. With Sona, our voice-first AI Mental Health Specialist, Pelago now applies that same clinically-driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality. We believe technology should make clinical care more precise and more human, not replace the judgment behind it. Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you are passionate about AI and making an impact on the health of others, join us and make it happen.

This is a hybrid role with a high-collaboration rhythm (engagement in our NYC office). The position sits at the center of product, marketing, and revenue, translating clinical innovation and product capabilities into clear stories that resonate with employers, health plans, and consultants. You will partner closely with Product, Sales, Clinical, and Marketing leaders to shape our product narrative, support launches, and maintain strong competitive intelligence. The right person for this role understands that great product marketing blends analytical rigor, storytelling, and strong commercial instincts and knows how to balance AI-enabled efficiency with human judgment when developing insights, messaging, and enablement.

Position Overview

You architect how Pelago's substance use and mental health solutions are framed for employers and health plans. You turn dense clinical concepts into sharp, testable narratives that sales teams can use immediately. You operate at the border of data, story, and commercial judgment.

Key Responsibilities

You will define positioning and narrative for Pelago's solutions and new product capabilities. You will translate complex clinical and product innovation into clear value propositions. You will develop messaging frameworks and narrative arcs that help buyers understand Pelago's differentiated value.

You will lead product launch and go-to-market efforts. You will partner with Product and Commercial leaders to plan and execute launches for new features and offerings. You will ensure GTM teams have the messaging, assets, and enablement required for successful launches. You will align product storytelling across sales materials, campaigns, and partner communications.

You will enable sales and partnerships. You will build and maintain core sales enablement materials including pitch decks, battlecards, messaging guides, and product briefs. You will equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations. You will own identification of strategic gaps in commercial narrative and enablement and redesign where necessary.

You will own and scale competitive intelligence. You will monitor the behavioral health, digital health, and employer benefits markets. You will develop competitive battlecards and insights that help Pelago stand out in buyer conversations. You will surface trends and insights that inform both product strategy and marketing narrative.

You will act as connective tissue between product and commercial teams. You will lead complex cross-functional decisions on product story and market positioning, setting clear tradeoffs across Product, Clinical, and Commercial when priorities conflict. You will bring customer and market insights back into product conversations. You will help ensure internal teams have a consistent understanding of Pelago's value proposition. You will set the standard for product marketing craft at Pelago and mentor others across marketing and commercial teams on positioning, storytelling, and enablement practice.

Compensation and Location

Location is New York, NY. Engagement is hybrid, requiring presence in our NYC office. Compensation includes a base of $180,000, a target bonus of $20,000, and equity.

Requirements

You must have experience defining product positioning for healthcare or digital health solutions. You must be comfortable working with clinical, product, and revenue teams to turn complexity into coherent stories. You must demonstrate a track record of using data and market feedback to refine messaging and enablement. You must be able to work hybrid in New York, NY, with a regular presence in our office.

Nice to Have

Experience in substance use, mental health, or employer benefits markets.

Skills and Tools

Familiarity with Sona, Pelago, Google Workspace, Slack, Salesforce, and Webex is valued.