Senior Content Marketing Strategist

About the role

You will own the strategic narrative that defines how Payoneer is understood across every critical customer touchpoint, turning dense financial infrastructure into clear, compelling, and credible messaging. You will shape the storylines that help businesses and platforms see Payoneer not as a utility, but as a strategic partner in cross-border growth. This role demands high judgment, precise wordcraft, and the ability to balance complexity with accessibility so that value is grasped within seconds. You will act as the central voice ensuring that product capabilities, compliance realities, and customer outcomes are communicated with consistent clarity and confidence. You will partner deeply with stakeholders across product, marketing, design, and legal to align messaging with business goals and user needs. This is a leadership position where your written words directly influence conversion, trust, and product adoption at global scale. You will refine messaging iteratively, using data and feedback to sharpen positioning for diverse audiences worldwide.

Key facts

What you'll do

Define and evolve the core narrative architecture of Payoneer across the homepage, product suites, corridor pages, pricing sections, and conversion funnels.

Translate intricate payments, fintech, and workforce management workflows into clear, benefit-led narratives that respect the complexity without overwhelming the reader.

Own the primary value proposition so users immediately grasp what Payoneer does, who it is designed for, and why it represents a distinct choice in global finance.

Collaborate with Product Marketing and product teams to articulate sharp positioning for global payments, Workforce Management, mass payouts, merchant services, and platform solutions.

Write conversion-focused homepage narratives, hero sections, microcopy, and calls to action that balance credibility, trust, and urgency without resorting to generic sales language.

Partner with the Conversion Rate Optimization and analytics teams to test, learn, and refine messaging based on user behavior, qualitative feedback, and performance metrics.

Lead the copy for product launches, major feature releases, pricing changes, and promotional campaigns, ensuring coherence across web, email, and sales assets.

Develop messaging tailored to specific audiences such as small and medium businesses, large enterprises, digital platforms, marketplaces, and finance decision-makers.

Act as the editorial guardian of Payoneer's brand voice, ensuring consistency, clarity, and credibility across all customer-facing web content.

Work hand in hand with designers to align typography, hierarchy, and copy so that information structure and visual design reinforce the same message.

Translate feedback from sales, customer success, and regional teams into refined web copy that reflects real objections, proof points, and use cases.

Elevate the quality of content created by other teams by providing direction, frameworks, and examples that keep website messaging aligned with standards.

Support the development of executive-facing thought leadership and long-form narratives when required, maintaining tone and strategic alignment.

Ensure that complex regional, corridor, and regulatory nuances are communicated accurately without sacrificing clarity or impact.

Champion a user-first mindset by continuously questioning whether messaging reduces friction, answers key questions, and supports the intended user journey.

Requirements

Must have 6 to 10+ years of experience crafting content for B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products.

Demonstrate a deep understanding of SaaS and fintech buying journeys, including the psychology of decision-makers across enterprises and SMBs.

Write crisp, conversion-led copy and equally confident long-form explanatory content that breaks down sophisticated concepts without losing precision.

Bring prior experience collaborating closely with designers, product marketers, senior stakeholders, and cross-functional partners to refine messaging.

Show a proven track record of defining and evolving product positioning and go-to-market messaging for complex offerings.

Have the ability to translate business requirements, compliance constraints, and technical features into clear, audience-specific narratives.

Exhibit strong judgment in making strategic tradeoffs between clarity, specificity, and brevity across different content surfaces.

Communicate fluently in English with excellent grammar, structure, and tone control for both technical and executive audiences.

Nice to have

Preferred experience in fintech, payments infrastructure, or global workforce and payment corridors.

Familiarity with regulatory and compliance language in financial services contexts.

Understanding of how to support localization and regional messaging nuances without compromising global consistency.

Experience contributing to thought leadership, long-form articles, or executive narratives that support demand generation.

Practical notes

This is a full-time role based in Bangalore, India.

Applicants must meet the experience and skill criteria as outlined in the requirements section.

The company will review applications on an ongoing basis and may close the role once an appropriate candidate is identified.