Technical Product Marketing

About the role

Parallel builds web infrastructure that enables businesses across sales, marketing, insurance, and software development to deploy AI agents. We are seeking a technical marketer to bridge the gap between our engineering output and our go-to-market strategy. You will be responsible for translating our API capabilities into clear developer-facing collateral and managing product launches. The role requires you to act as both a student and a teacher of our technology stack. You will translate complex architectural concepts into narratives that resonate with engineers and decision-makers alike. This position demands comfort with ambiguity and a high tolerance for technical depth. Your work will directly influence how the market perceives our infrastructure and its capacity to de-risk AI deployment.

Key facts

What you'll do

• Reverse engineer the intricacies of our 5 APIs to map functional capabilities to specific developer use cases.
• Architect and author comprehensive documentation that serves as the definitive resource for technical evaluation and adoption.
• Synthesize raw engineering output into cohesive narratives that clarify product positioning against alternative infrastructure solutions.
• Orchestrate the end-to-end lifecycle of a product launch, coordinating timelines, assets, and stakeholder inputs.
• Dissect technical differentiators to isolate genuine innovation from superficial feature claims for credible messaging.
• Interface directly with engineering teams to extract technical specifications and ensure accuracy in public-facing materials.
• Design and maintain sales collateral that equips revenue teams with the tools needed to articulate value during discovery calls.
• Establish content governance practices to ensure consistency, accuracy, and version control across all documentation.
• Analyze developer interaction patterns to identify gaps in existing collateral and inform the creation of new resources.
• Champion the developer experience by advocating for clarity, completeness, and usability in all technical communications.
• Partner with customer success to gather testimonials and case studies that validate product performance in real-world scenarios.
• Translate ambiguous business objectives into structured go-to-market frameworks that align product, sales, and marketing teams.
• Evaluate competitive landscapes to identify whitespace opportunities and refine messaging strategies accordingly.
• Mentor junior marketers on best practices for technical communication and API product positioning.

Requirements

• Minimum of 4 years of experience in product marketing or developer marketing within an API or infrastructure company.
• Ability to read and understand curl requests and translate them into narrative explanations of functionality.
• Proven track record of writing high-quality technical one-pagers and product content that drives developer engagement.
• Demonstrated ability to work fully on-site in our San Francisco or Palo Alto offices without flexibility for remote work.
• Experience managing multiple priorities in a fast-paced environment where deadlines are strict and expectations are high.
• Strong analytical skills to assess market data and adjust messaging based on performance indicators.
• Comfort working with code repositories, logs, and technical diagrams to extract relevant information for non-technical audiences.
• Commitment to maintaining the highest standards of technical accuracy in all written and visual materials.

Skills & tools

• API documentation and developer relations expertise, including familiarity with tools like Postman, Swagger, and ReadMe.
• Go-to-market strategy development for technical products, including positioning, segmentation, and messaging frameworks.
• Technical writing proficiency for creating guides, tutorials, whitepapers, and API reference materials.
• Product launch management experience, including coordination with engineering, sales, and customer success teams.
• Basic understanding of software development workflows, including CI/CD pipelines, version control, and cloud infrastructure concepts.
• Familiarity with content management systems and static site generators used for developer portals.
• Data literacy to interpret usage metrics, conversion rates, and engagement scores from documentation platforms.
• Collaboration tools proficiency, including Slack, Jira, Confluence, and Figma for cross-functional coordination.

Practical notes

• We provide visa sponsorship for qualified candidates who meet the eligibility requirements outlined in the requirements section.
• Benefits include 401K plans with company match, unlimited vacation policy, and Caltrain pass reimbursement for eligible employees.
• Daily meals provided include lunch, snacks, and dinner at the office to support focus and collaboration during core working hours.
• This is a full-time on-site role requiring physical presence at either the San Francisco or Palo Alto office location.
• Candidates must be authorized to work in the United States without sponsorship requirements beyond what is outlined in the visa sponsorship note.
• The application review process will prioritize candidates who can demonstrate prior experience with API-based product launches and technical documentation at scale.