Principal / Senior Product Manager, Latin America Growth

About the role

In this pivotal position, you will lead the development and execution of the product strategy tailored for the Latin American market, taking on the responsibilities akin to that of a business owner. Your role will serve as a crucial link between local operations and global engineering teams, ensuring that our offerings are both competitive and relevant to the local context. You will oversee the entire product lifecycle, from the initial stages of market entry to enhancing user engagement and retention.

Key facts

What you'll do

• Formulate and implement a comprehensive product strategy for the region, collaborating closely with global engineering teams and local business units to stimulate growth.
• Conduct in-depth analyses of user behavior, local regulatory frameworks, and competitive landscapes to effectively prioritize product features and growth initiatives.
• Stay abreast of regional fintech and cryptocurrency trends, including factors such as inflation, currency volatility, and remittance requirements, to ensure our product offerings are well-adapted.
• Oversee the complete user journey, which encompasses onboarding, fiat deposits, market analysis, trading functionalities, and earning products.
• Establish feedback mechanisms utilizing user data and funnel analysis to pinpoint and address bottlenecks that may hinder conversion rates and user retention.
• Collaborate with local teams to discover, integrate, and scale impactful user acquisition channels.
• Work in conjunction with regional marketing, operations, and business development teams to ensure that product initiatives align with local growth objectives.
• Drive continuous improvement by leveraging data insights to refine product offerings and enhance user experience.
• Lead cross-functional teams to ensure cohesive execution of product strategies and initiatives.
• Maintain a strong focus on user-centered design principles to enhance product usability and satisfaction.
• Report on key performance indicators and product metrics to stakeholders, ensuring transparency and alignment on growth goals.

Requirements

• Demonstrated experience in building businesses from the ground up in emerging markets, particularly in regions like Latin America, Southeast Asia, Turkey, or MENA.
• Proven track record in a product, strategy, or growth role during the international expansion of a high-growth technology company.
• Strong understanding of managing the entire user funnel, including customer acquisition cost (CAC), activation rates, D7/D30 retention metrics, lifetime value (LTV), and reactivation strategies.
• Excellent product management capabilities, including the ability to prioritize roadmaps, conduct A/B testing, and define success metrics.
• Proficient in managing cross-functional teams and external partnerships while effectively navigating complex regulatory environments.
• Must possess the legal right to work in Hong Kong without requiring visa sponsorship.

Nice to have

• Experience in the cryptocurrency or fintech sectors is a significant advantage.
• Familiarity with agile methodologies and product development frameworks.
• Proficiency in multiple languages, particularly those spoken in Latin America, to facilitate better communication with local teams.
• Previous experience in user experience (UX) design or customer journey mapping.
• A strong network within the Latin American tech ecosystem can be beneficial.

Skills & tools

• Expertise in data-driven growth experimentation methodologies.
• Proficient in funnel optimization strategies covering acquisition, activation, and retention stages.
• Strong capabilities in product strategy formulation and roadmap development.
• Effective cross-functional leadership skills, particularly in collaboration with engineering, design, data, and commercial teams.
• Competence in market analysis and navigating regulatory landscapes effectively.

Practical notes

OKX is actively seeking candidates who already have the right to work in Hong Kong and do not require visa sponsorship. This is a full-time position based in Hong Kong, and we encourage applications from individuals who are passionate about driving growth in the Latin American market. If you meet the qualifications and are excited about the opportunity to make a significant impact in the crypto and fintech space, we would love to hear from you.

About the company

OKX is a global cryptocurrency exchange and Web3 technology company. Founded by Star Xu in 2017, OKX serves millions of users in over 180 countries. The platform offers spot, derivatives, and DeFi trading alongside a self-custody Web3 wallet.