Senior Integrated Marketing Manager

About the role

Noda-ai, a veteran-owned and venture-backed organization, is at the forefront of developing autonomous orchestration technology for unmanned systems across various domains, including air, sea, land, and space. We are seeking a Senior Integrated Marketing Manager who will play a crucial role in aligning our marketing strategies with corporate goals. This individual will be instrumental in enhancing our visibility and influence within the defense and intelligence sectors.

Key facts

What you'll do

• Design and implement comprehensive marketing strategies that integrate business development, product initiatives, and the overarching vision of the executive team.
• Manage editorial and campaign calendars to guarantee seamless execution across all marketing channels.
• Supervise various marketing programs, including digital advertising, email campaigns, webinars, social media outreach, public relations, and event marketing efforts.
• Craft messaging frameworks and content roadmaps that effectively communicate complex technical capabilities to our target audiences.
• Collaborate closely with the Business Development and Engineering teams to ensure that marketing initiatives align with capture strategies and meet government contract requirements.
• Keep a close watch on defense market trends and competitor activities to uncover new communication opportunities.
• Analyze and optimize campaign performance metrics to enhance business impact and boost audience engagement.
• Lead cross-functional teams to ensure that marketing initiatives are executed efficiently and effectively.
• Develop training materials and resources to empower team members in executing marketing strategies.
• Foster relationships with key stakeholders to enhance collaboration and support for marketing initiatives.
• Conduct market research to identify new opportunities for growth and expansion within the defense sector.
• Prepare regular reports on marketing performance and present findings to senior leadership for strategic decision-making.

Requirements

• A minimum of 8 years of experience in integrated marketing, corporate communications, or product marketing, preferably within the defense industrial base or military sectors.
• A Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field is required.
• Demonstrated experience supporting B2G organizations, government contracting, or aerospace companies is essential.
• Strong expertise in managing both paid and organic digital marketing programs, including SEO, SEM, marketing automation, and performance analytics.
• Proven ability to distill complex technical concepts into clear and compelling narratives for a variety of stakeholders.
• U.S. Citizenship is required, with the capability to obtain a security clearance.

Nice to have

• An active U.S. security clearance would be advantageous.
• Familiarity with technologies related to AI, robotics, autonomous systems, and military command and control software is a plus.
• Experience working in a venture-backed or rapidly growing startup environment is desirable.
• Proficiency in tools such as HubSpot, WordPress, Google Analytics, Adobe Creative Cloud, and Sprout Social is beneficial.
• Experience in developing video-driven marketing campaigns and utilizing LinkedIn for marketing purposes is a plus.

Skills & tools

• Proficient in marketing automation platforms and customer relationship management (CRM) tools.
• Experienced with digital advertising and analytics software to track and measure campaign performance.
• Strong skills in strategic communications and editorial planning to ensure alignment with business goals.
• Knowledge of government contracting processes and the acquisition lifecycle is essential for success in this role.

Practical notes

• This position offers a clear career progression path toward roles such as Deputy Director, Director, or Head of Marketing as the company continues to grow.
• Comprehensive benefits package includes medical, dental, vision coverage, a 401(k) plan with matching contributions, equity grants, unlimited paid time off, and parental leave.
• We prioritize mental health and well-being, providing access to One Medical and financial/legal support services.
• The role requires adherence to ITAR and EAR regulations to ensure compliance with industry standards.
• Noda-ai is committed to diversity and inclusion, serving as an equal opportunity employer and offering reasonable accommodations for the application process upon request.