Senior Digital Content & Growth Marketing Manager

About the role

The owns the end-to-end digital strategy that connects scientific innovation with patient needs. This leader is responsible for architecting the complete digital ecosystem, managing every platform and campaign that shapes the customer journey. The role involves translating complex clinical evidence into accessible, empathetic narratives that guide users from initial symptom awareness to confident treatment adoption. Success in this position requires balancing scientific rigor with emotional storytelling to resonate with audiences facing chronic neurological conditions. The manager will direct performance initiatives that align with business objectives while ensuring strict adherence to regulatory standards. This position demands strategic oversight of content creation, growth experiments, and data analysis to optimize user engagement. The role ultimately shapes how the brand is perceived in the digital health space, ensuring Noctrix Health is viewed as a trusted authority in drug-free therapeutic wearables.

Key facts

What you'll do

• Architect and govern all digital properties to ensure brand consistency and regulatory compliance across every touchpoint.
• Direct website content, digital advertising, and social media programs to create a cohesive and compelling user experience.
• Translate clinical validation and scientific evidence into clear, accessible narratives that guide anxious readers through understandable treatment journeys.
• Coordinate closely with medical, regulatory, and commercial teams to maintain precise, compliant messaging that meets industry standards.
• Schedule and deploy campaign assets while balancing innovative creative approaches with strict conversion discipline and performance goals.
• Develop structured co-marketing partnerships that expand reach and credibility while protecting the integrity of the Noctrix Health brand.
• Design and execute digital experimentation programs, testing headlines, visuals, and layouts to improve engagement and user retention.
• Analyze performance metrics and user behavior data to refine strategies, enhance experiences, and drive continuous improvement across digital channels.
• Interpret product development timelines and technical roadmaps, converting complex information into narratives that demonstrate real-world integration and patient value.
• Create comprehensive resources and playbooks for the sales team, ensuring continuity between digital interactions and direct conversations with healthcare professionals.
• Build scalable systems and infrastructure that support long-term growth while maintaining the authenticity and trust essential in digital health.
• Guide anxious readers through understandable journeys by breaking down intricate medical concepts into relatable, actionable insights.
• Foster collaboration across cross-functional teams to align digital initiatives with broader business objectives and product launch strategies.
• Champion data-informed decision-making by establishing clear KPIs, monitoring campaign performance, and optimizing based on insights.
• Ensure all digital content reflects the highest standards of scientific accuracy, regulatory compliance, and patient-centered storytelling.

Requirements

Candidates must possess a minimum of three years of hands-on digital marketing experience in a professional setting. A background in growth marketing is required, with a proven ability to manage complex digital programs from concept to execution. The ideal applicant will demonstrate deep understanding of consumer behavior and the ability to design scalable systems that retain authenticity and trust. Experience in consumer-facing technology is advantageous but not mandatory for this role. A passion for building digital infrastructure that supports sustainable, long-term growth is essential for success. The capacity to thrive in a fast-paced, collaborative startup environment is mandatory, as the role requires agility and adaptability. Candidates must be comfortable working with ambiguous challenges and taking ownership of multifaceted projects. Strong written and verbal communication skills are required to convey complex ideas clearly to diverse audiences. The ability to work independently while collaborating effectively with cross-functional stakeholders is critical. A commitment to ethical marketing practices and regulatory compliance is non-negotiable in this position.

Nice to have

Experience with therapeutic wearables or clinical validation processes is a significant advantage for this role. Familiarity with regulatory frameworks for medical claims is highly valued and demonstrates preparedness for the position. A background in neuroscience or digital health is considered a plus, providing context for the company's mission and products.