Sales Development Representative

About the role

New Relic is hiring a Sales Development Representative to join their growing team in Tokyo, Japan. This role is centered on identifying and qualifying potential customers for New Relic's observability and monitoring platform. The representative will engage with prospects through targeted outreach and thoughtful discovery conversations to understand their operational and performance monitoring needs. You will play a key part in building a strong sales pipeline and supporting the broader revenue organization in the Japan region. Success in this position requires curiosity, persistence, and a genuine interest in helping businesses improve their software reliability.

Key facts

What you'll do

• Generate new sales opportunities by researching and identifying target accounts within the Tokyo metropolitan area and surrounding regions.
• Conduct outbound prospecting using email, phone, and professional social channels to reach potential customers and build initial relationships.
• Qualify incoming leads by understanding their business challenges and determining whether they are a good fit for New Relic products.
• Schedule discovery meetings and product demonstrations for the account executives who manage the assigned territory and pipeline.
• Maintain accurate and up-to-date records of all prospect interactions, notes, and follow-up activities in the company CRM system.
• Collaborate closely with the marketing team to refine targeting strategies and improve the effectiveness of outreach messaging campaigns.
• Develop a strong and working knowledge of New Relic observability platform features and their key value propositions for customers.
• Provide detailed feedback from prospect conversations to help improve sales scripts, outreach approaches, and overall messaging quality.
• Track and report on daily and weekly activity metrics to measure pipeline growth and individual performance against goals.
• Build professional relationships with decision-makers at prospective organizations to position New Relic as a trusted and valued partner.
• Support the regional sales team by contributing to territory planning, account mapping, and strategic account identification efforts.
• Participate actively in weekly team meetings to review progress, share best practices, and align on upcoming priorities.
• Identify cross-selling and upselling opportunities within existing prospect accounts that align with New Relic's product offerings.
• Stay informed about industry trends, competitor activity, and market developments that may impact the Tokyo sales territory.

Requirements

• Bachelor's degree or equivalent practical experience in a business, technology, or related field is required.
• 1 to 3 years of experience in sales, business development, or a customer-facing role is expected.
• Strong written and verbal communication skills in both English and Japanese are essential for this role.
• Demonstrated ability to research accounts thoroughly and identify key stakeholders within target organizations effectively.
• Comfort with high-volume outbound outreach and maintaining a consistent cadence of daily prospecting activity.
• Familiarity with CRM tools and sales productivity platforms for managing pipeline, contacts, and deal stages.
• Self-motivated individual who can work independently while remaining closely aligned with team objectives and goals.
• Willingness to learn New Relic's product suite and translate technical features into clear business value for prospects.
• Ability to thrive in a fast-paced environment and adapt quickly to changing priorities and demands.
• Strong organizational skills with attention to detail and the capacity to manage multiple prospects simultaneously.

Nice to have

• Previous experience selling software or SaaS products to enterprise accounts in the Japan region specifically.
• Knowledge of cloud infrastructure, monitoring, or observability concepts and relevant industry terminology and practices.
• Experience working in a multicultural or international business environment with distributed and remote teams.
• Familiarity with Japanese business customs, professional networking practices, and local market dynamics and trends.
• Prior experience using sales engagement platforms or outreach tools to manage and prioritize prospect lists.

Skills & tools

• Proficiency with New Relic observability platform and its core monitoring and alerting products and features.
• Experience using CRM systems such as Salesforce or HubSpot for pipeline management and contact tracking.
• Familiarity with sales engagement tools like Outreach or Salesloft for planning and executing outbound campaigns.
• Strong command of Microsoft Office Suite including Excel, PowerPoint, and Outlook for reporting and presentations.
• Ability to use data and analytics to prioritize accounts, measure results, and inform outreach strategies.
• Working knowledge of Japanese business communication norms, professional correspondence standards, and formal meeting etiquette.
• Understanding of basic sales methodologies and frameworks for qualifying leads and moving prospects through the funnel.

Practical notes

• This position is based in Tokyo, Japan, and requires regular on-site presence at the New Relic office location.
• Candidates should be prepared for a structured onboarding period to learn product details, sales processes, and internal tools.
• The role involves close collaboration with account executives and marketing teams across the broader Asia-Pacific region.
• New Relic offers a supportive sales environment with mentorship programs, ongoing training, and clear career progression paths.
• This is a full-time position with standard business hours, though flexibility may be available based on team needs.