Senior Manager, Martech Transformation

About the role

MongoDB is seeking a Senior Manager for Martech Transformation to enhance and optimize our Adobe technology ecosystem. This role is designed for a senior individual contributor who will oversee program management, focusing on the integration and adoption of Adobe solutions within our marketing division. The successful candidate will own the end-to-end lifecycle of Adobe martech initiatives, ensuring strategic alignment with broader business objectives. You will drive operational excellence by establishing robust processes that govern the use of Adobe technologies across the organization. This position requires a hands-on leader who can bridge the gap between technical implementation and marketing strategy. You will be instrumental in fostering a culture of innovation within the Adobe stack to support scalable growth. The role demands a proactive approach to identifying opportunities for automation and optimization. Ultimately, you will ensure that our Adobe ecosystem delivers measurable value to the business.

Key facts

What you'll do

• Orchestrate the deployment, configuration, and implementation of Adobe products within the Marketing team, including AEM, Marketo Engage, Workfront, CJA, and RTCDP.
• Lead the program management for Adobe projects, defining project parameters, timelines, stakeholder engagement, and key delivery milestones from initiation to closure.
• Partner with Campaign Operations, Architects, Platform Owners, IT, and Engineering to ensure Adobe products are seamlessly integrated into the overall MarTech framework.
• Translate complex marketing requirements into scalable technical setups and workflows across Adobe tools to enable efficient campaign execution.
• Establish governance frameworks, documentation standards, and change management protocols for the Adobe practice to ensure consistency and compliance.
• Evaluate and recommend new Adobe features and integrations that align with MongoDB's marketing goals and technological roadmap.
• Serve as the internal authority and consultant on Adobe products, providing expert guidance to help teams maximize platform utilization.
• Oversee vendor relationships with Adobe, including oversight of licenses, contractual alignment, and adherence to product roadmaps.
• Analyze current martech operations to identify gaps and define future-state architectures using Adobe solutions.
• Facilitate cross-functional workshops to gather requirements and ensure stakeholder buy-in for Adobe initiatives.
• Develop training materials and enablement programs to drive user adoption of Adobe tools.
• Monitor key performance indicators for Adobe platforms to assess effectiveness and inform optimization strategies.
• Collaborate with data teams to ensure proper tagging, data quality, and integration integrity within Adobe analytics products.
• Lead risk management activities related to Adobe deployments, ensuring issues are identified and mitigated promptly.

Requirements

• Bring over 7 years of experience in marketing technology, marketing operations, or roles involving enterprise platform implementation.
• Demonstrate practical experience with Adobe suite products, such as Marketo, Experience Manager (AEM), Workfront, Analytics, Target, Real-Time CDP, Journey Optimizer, or Campaign.
• Show proven program management skills, including managing intricate, cross-functional technology projects with multiple dependencies.
• Exhibit a strong grasp of marketing processes, campaign operations, and the wider MarTech landscape.
• Possess the ability to translate business requirements into effective platform configurations and workflows that are sustainable.
• Display exceptional stakeholder management and communication skills, comfortable interacting with both technical and non-technical stakeholders.
• Have experience in creating comprehensive documentation, governance frameworks, and operational best practices for martech.
• Exhibit a curious, structured, and proactive approach, capable of navigating ambiguity and bringing clarity to complex situations.
• Hold a Bachelor's degree in Marketing, Information Systems, or a related field, or demonstrate equivalent professional experience.
• Have a deep understanding of marketing technology principles and digital customer experience strategies.
• Show proficiency in managing timelines, budgets, and resources for large-scale technology initiatives.
• Demonstrate the ability to work independently with minimal supervision while managing competing priorities.
• Possess strong problem-solving skills and a data-driven mindset for decision-making.

Nice to have

• Knowledge of APIs, data integrations, and system schemas within the Adobe ecosystem.
• Familiarity with AI-driven marketing workflows or capabilities powered by Adobe Sensei.
• Previous experience in fast-paced SaaS or enterprise technology settings.
• Experience in managing teams or the ability to scale practices and mentor others.
• Understanding of cloud infrastructure and its interaction with marketing technology stacks.
• Experience with marketing attribution modeling and ROI analysis.
• Familiarity with content management principles and digital asset management.
• Knowledge of customer data platforms and privacy regulations impacting marketing technology.

Practical notes

• Hybrid working model.
• MongoDB is committed to providing accommodations for individuals with disabilities during the application and interview process. Please inform your recruiter if you require assistance.
• MongoDB is an equal opportunity employer.

Req ID: 4263334453