Marketing Engineer

About the role

As a , you will play a pivotal role in bridging the gap between technical engineering and marketing strategies. This position is designed for individuals who possess a unique blend of analytical skills and creative thinking, enabling them to develop innovative marketing solutions that resonate with our audience. You will collaborate with cross-functional teams to enhance our marketing efforts, ensuring that our products and services are effectively communicated to our target markets. This role is ideal for someone who is passionate about technology and marketing, eager to contribute to a dynamic team, and ready to drive impactful results.

Key facts

What you'll do

• Collaborate with product development and engineering teams to understand technical specifications and translate them into compelling marketing messages.
• Design and implement marketing campaigns that effectively showcase our educational products and services, utilizing various channels such as digital marketing, social media, and email.
• Analyze market trends and customer feedback to inform product positioning and marketing strategies, ensuring alignment with business objectives.
• Develop technical documentation and marketing collateral, including product datasheets, case studies, and white papers, to support sales and customer engagement efforts.
• Conduct competitive analysis to identify market opportunities and threats, providing insights that drive strategic decision-making.
• Work closely with the sales team to create targeted sales enablement materials that empower them to effectively communicate product benefits to potential clients.
• Monitor and report on the performance of marketing initiatives, using data analytics to measure success and optimize future campaigns.
• Organize and participate in webinars, trade shows, and other promotional events to enhance brand visibility and engage with potential customers.
• Foster relationships with industry influencers and thought leaders to enhance Marcopololearning's reputation in the educational technology space.
• Stay updated on the latest marketing technologies and tools, recommending new solutions that can improve marketing efficiency and effectiveness.
• Collaborate with the customer support team to gather insights on user experience and satisfaction, using this information to refine marketing strategies.
• Contribute to the development of the overall marketing strategy, ensuring that engineering insights are integrated into broader marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Engineering, or a related field.
• A minimum of 3 years of experience in a marketing role, preferably within the technology or education sector.
• Strong understanding of marketing principles, digital marketing strategies, and analytics tools.
• Excellent written and verbal communication skills, with the ability to convey complex technical information in an accessible manner.
• Proficiency in marketing automation software and CRM systems, such as HubSpot or Salesforce.
• Experience with data analysis and reporting, using tools like Google Analytics or similar platforms.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
• Familiarity with SEO best practices and content marketing strategies.
• A passion for education technology and a desire to make a positive impact in the learning space.

Nice to have

• Experience in a B2B marketing environment, particularly within the educational sector.
• Knowledge of graphic design tools such as Adobe Creative Suite or Canva.
• Familiarity with coding languages or technical concepts that can aid in the development of marketing materials.
• Previous experience in event planning or management for promotional activities.
• Understanding of user experience (UX) principles and how they relate to marketing strategies.

Skills & tools

• Marketing Automation: HubSpot, Marketo
• Analytics: Google Analytics, Tableau
• CRM: Salesforce, Zoho
• Design: Adobe Creative Suite, Canva
• Communication: Slack, Microsoft Teams
• Project Management: Asana, Trello

Practical notes

• The exact location for this position is currently unspecified, but candidates should be open to remote work or relocation as necessary.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.
• Visa sponsorship is available for qualified international candidates, ensuring that we attract the best talent regardless of location.
• Interested candidates can apply through the provided link to begin the application process.

META

Company: Marcopololearning

Title: Marketing Engineer

Listed

location: Unknown

Job type: Full-time