Performance Marketing Lead

About the role

As the Performance Marketing Lead at Bamboohr, you will be at the forefront of our digital marketing strategy, focusing on driving measurable results through data-driven campaigns. Your primary responsibility will be to develop and implement performance marketing initiatives that align with our business objectives. This role requires a blend of analytical thinking and creative problem-solving, as you will be tasked with optimizing campaigns across various digital channels to maximize ROI. You will collaborate closely with cross-functional teams to ensure that our marketing efforts resonate with our target audience and contribute to our overall growth.

Key facts

What you'll do

• Design and execute comprehensive performance marketing strategies that drive customer acquisition and retention.
• Analyze campaign performance metrics and provide actionable insights to optimize ongoing and future marketing initiatives.
• Manage and oversee budgets for various digital marketing channels, ensuring efficient allocation of resources to maximize returns.
• Collaborate with the content team to create compelling ad copy and visuals that align with brand messaging and resonate with target audiences.
• Conduct A/B testing on landing pages, ad creatives, and email campaigns to identify the most effective strategies for engagement and conversion.
• Utilize SEO best practices to enhance organic search visibility and drive traffic to our digital assets.
• Monitor industry trends and competitor activities to identify opportunities for innovation and improvement in our marketing tactics.
• Work closely with the sales team to align marketing efforts with sales objectives, ensuring a cohesive approach to lead generation and nurturing.
• Develop and maintain performance dashboards to track key performance indicators (KPIs) and report on campaign effectiveness to stakeholders.
• Lead a team of marketing professionals, providing guidance and mentorship to foster their professional growth and enhance team performance.
• Collaborate with external agencies and vendors to execute specialized marketing campaigns and initiatives.
• Stay updated on the latest digital marketing tools and technologies to continuously enhance our marketing capabilities.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in performance marketing, preferably within the tech or cybersecurity sectors.
• Proven track record of managing successful digital marketing campaigns across multiple channels, including PPC, social media, and email marketing.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Proficiency in using marketing analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Experience with marketing automation tools and CRM systems to streamline processes and enhance customer engagement.
• Excellent communication skills, both written and verbal, with the ability to present complex information clearly to diverse audiences.
• Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• A results-oriented mindset with a focus on achieving measurable outcomes.

Nice to have

• Familiarity with the cybersecurity landscape and understanding of Bamboohr's products and services.
• Experience in managing a team and fostering a collaborative work environment.
• Knowledge of conversion rate optimization (CRO) techniques and tools.
• Previous experience working in a fast-paced startup or technology company.
• Certification in Google Ads or Facebook Blueprint is advantageous.

Skills & tools

• Digital marketing strategy development
• Data analysis and performance tracking
• Budget management and resource allocation
• SEO and SEM best practices
• A/B testing and optimization techniques
• Marketing automation and CRM systems
• Team leadership and collaboration

Practical notes

• This position is based in Copenhagen, and candidates should be prepared to work in a dynamic office environment.
• The role may require occasional travel for industry events or team meetings.
• Bamboohr is committed to diversity and inclusion, and we encourage applicants from all backgrounds to apply.
• Interested candidates can apply through our careers page at [Bamboohr Careers](https://logpoint.bamboohr.com/careers/242).

Join Bamboohr as our Performance Marketing Lead and play a pivotal role in shaping our marketing strategy while driving growth and engagement in the cybersecurity space. Your expertise will help us reach new heights in performance marketing, making a significant impact on our business and our customers.