Inbound Sales Development Representative, EMEA

About the role

Sales Development Representatives own the initial engagement and qualification for inbound interest across EMEA. The role is hybrid, with a baseline expectation of three days in the London office.

Sales roles connect a company's product with the customers who need it. Representatives research accounts, run demos, handle objections, and close deals. The work is quota driven and moves quickly. Strong sellers combine listening skills with product knowledge and steady follow through. Sales roles reward consistent activity and honest qualification of deals. Most companies use a defined sales process, and reps are trained on it before being left on their own.

Key facts

What you'll do

Rapid responses to demo, pricing, trial, contact form, and other high-intent inquiries create a credible and professional first impression for prospective customers. Outbound research and engagement target accounts that show meaningful engagement, adapting outreach based on person, account, and history. Event lead ownership analyzes person, account, and engagement history to adjust outreach and maximize initial contact effectiveness.

Sales-ready meetings advance qualified interest to Account Executives, moving opportunities forward in the pipeline. Shared prospect patterns feed insights back to the broader team to improve campaigns, events, content, and the overall customer journey.

Requirements

At least 1 year of successful SDR or BDR experience in B2B SaaS or comparable settings builds a foundation for this position. A demonstrated record of setting goals, taking ownership, and delivering measurable results demonstrates accountability and follow-through. Experience communicating with customers, prospects, and other external audiences supports effective outreach and relationship building. Strong judgment enables independent operation with minimal supervision in complex situations. Excellent written and verbal English engages senior and technical stakeholders confidently and clearly.

Practical notes

Candidates should be prepared for this schedule as part of the role expectations.

Typical interview steps

Sales hiring often includes a role play, a discovery call simulation, and a presentation. Candidates may be asked to pitch a product to a panel or handle a tough objection. Behavioral questions focus on past quota attainment and deal history. Energy and preparation matter. Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo. Practicing your own sales pitch out loud helps.

Good to know

Outbound and inbound sales development roles focus on identifying and qualifying potential customers. Sales engagement platforms support outreach, tracking, and coordination across multiple communication channels. Insights into product usage and system telemetry help teams refine messaging and prioritize opportunities. Understanding customer journeys and feedback loops improves campaign performance and sales conversion over time.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles. Some sellers move into partnerships, account management, or revenue operations. Compensation typically mixes a base with commission tied to results. High performers in sales typically move into larger accounts, team leadership, or sales operations. Quota history and references carry the most weight in promotion.

About the company

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software.