Performance Marketing Manager

About the role

You own the performance engine that drives user acquisition for KOHO across Canada, shaping how every dollar of paid media fuels growth. You are responsible for designing, managing, and scaling campaigns that turn data into decisive action and measurable outcomes. In this role, you build the future of acquisition by testing emerging channels and integrating AI into high-impact workflows that move the business forward. You act as the strategic owner of the growth ecosystem, balancing creativity, analytics, and experimentation to deliver long-term customer value. Every decision you make ties back to our mission of financially empowering a generation of Canadians through smarter financial products. You will work with autonomy and clarity, ensuring that your efforts directly support the company's lean, AI-integrated evolution. If you thrive in an environment where ownership, bold thinking, and results are prioritized, this is where you will make a real impact.

Key facts

What you'll do

• Design, manage, and scale user acquisition campaigns across paid media channels including Meta, TikTok, Applovin, CTV, and programmatic inventory.
• Own the buildout of KOHO's mid-funnel strategy, scaling CTV and programmatic as measurable growth levers with clear frameworks for performance measurement.
• Build and experiment with AI-powered workflows to enhance bidding, creative iteration, and campaign optimization, turning tools into cohesive systems.
• Formulate and execute acquisition strategies that reduce CAC while maximizing LTV, with a strong focus on subscription conversion and retention-driven growth.
• Continuously test creative elements such as copy and visuals through structured experiments, collaborating directly with the internal design team and iterating based on performance data and audience behavior.
• Maintain comprehensive performance reporting dashboards and present insights across key KPIs including CPA, ROAS, conversion rates, retention, and LTV.
• Work closely with product and data teams to align acquisition initiatives with downstream conversion funnels and predictive LTV modeling.
• Identify and pilot emerging platforms and inventory sources, acting as the team's first mover on what comes next in performance marketing.

Requirements

• Bring 5 or more years of experience in performance marketing, ideally gained within high-growth startups that move quickly.
• Demonstrate a proven track record of managing multi-channel campaigns at scale across Meta, Google, TikTok, and Apple Search Ads.
• Show hands-on experience with CTV and or programmatic buying, including working with DSPs, managing inventory strategy, and building measurement approaches for channels that are harder to attribute.
• Possess a deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization, with experience using MMPs like Singular being a plus.
• Have experience building campaigns that go beyond install, focusing instead on subscription sign-ups, upgrades, and strategies that reduce churn over time.
• Exhibit a builder's relationship with AI tools, having used them to accelerate workflows and actively experimenting with what is possible through prompt engineering and automation.
• Be comfortable working directly with creative and design teams to brief, test, and iterate on ad concepts, with hands on experience using tools like Claude Cowork and or Claude Code being a plus.
• Demonstrate that mobile app growth experience is highly desirable, and note that fluency in French is a major plus in this role.

Nice to have

• Preference for candidates who have built and scaled mid-funnel strategies in subscription-based businesses.
• Experience integrating AI into performance marketing workflows in a measurable and repeatable way.
• Background working with cross-functional data teams to align acquisition with predictive modeling.
• Familiarity with privacy-first measurement environments and adapting strategies accordingly.
• History of testing emerging social platforms and novel inventory sources in experimental campaigns.

Practical notes

The role operates on a remote-first basis with asynchronous collaboration and flexible hours that support work-life integration. You can expect a budgeted salary range of $115,000 to $130,000 CAD per year, with compensation determined by factors such as market data, technical skills, and relevant experience. Fluency in French is noted as a major advantage for this position, and prior mobile app growth experience is highly desirable. There are no specific visa or travel requirements listed for this role, and the compensation details are provided as a transparent range to support candidate expectations. This position is suited for individuals who thrive in fast-moving, high-growth environments where clarity, ownership, and bold thinking are essential.