Marketing Executive

About the role

Kkday is seeking a dynamic and results-oriented Marketing Executive to join our vibrant team in Bangkok. This position is ideal for individuals who are passionate about travel and tourism and possess a strong understanding of digital marketing strategies. As a Marketing Executive, you will play a crucial role in promoting Kkday's offerings, enhancing brand visibility, and driving customer engagement through innovative marketing campaigns. You will collaborate with various teams to ensure that our marketing efforts align with our overall business objectives and resonate with our target audience.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies to promote Kkday's travel products and services, ensuring alignment with the company's objectives.
• Conduct market research to identify trends, customer preferences, and competitive landscape, using insights to inform marketing initiatives.
• Collaborate with the content team to create engaging and informative marketing materials, including blog posts, social media content, and email newsletters.
• Manage and optimize digital marketing campaigns across various platforms, including social media, Google Ads, and email marketing, to maximize reach and engagement.
• Analyze campaign performance metrics and prepare reports to assess the effectiveness of marketing strategies, making data-driven recommendations for improvement.
• Coordinate with external partners and vendors to execute promotional events and collaborations that enhance brand visibility and customer engagement.
• Assist in managing Kkday's social media presence, including content scheduling, community engagement, and responding to customer inquiries.
• Support the development of promotional materials and presentations for sales teams and partners, ensuring consistency in brand messaging.
• Stay updated on industry trends and best practices in digital marketing, continuously seeking opportunities for innovation and improvement.
• Participate in brainstorming sessions to generate creative ideas for marketing campaigns and initiatives that resonate with our audience.
• Foster relationships with influencers and key opinion leaders in the travel industry to enhance brand credibility and reach.
• Contribute to the overall marketing strategy by providing insights and feedback based on customer interactions and market dynamics.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 2-3 years of experience in a marketing role, preferably within the travel or tourism sector.
• Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content that engages diverse audiences.
• Proficiency in using marketing tools and analytics platforms, such as Google Analytics, Facebook Ads Manager, and email marketing software.
• Ability to work collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
• Strong analytical skills, with a data-driven approach to decision-making and problem-solving.
• Creative mindset with a passion for exploring new marketing trends and techniques.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

Nice to have

• Experience in managing influencer marketing campaigns or partnerships.
• Knowledge of the Southeast Asian travel market and consumer behavior.
• Proficiency in a second language, particularly Mandarin or Thai, is advantageous.
• Previous experience in event planning or execution within the travel industry.

Skills & tools

• Digital Marketing Strategy
• Content Creation and Management
• Social Media Marketing
• Google Analytics and SEO
• Email Marketing Platforms
• Project Management Tools (e.g., Trello, Asana)
• Graphic Design Software (e.g., Canva, Adobe Creative Suite)

Practical notes

• This role is based in Bangkok, Thailand, and requires a full-time commitment.
• The salary range for this position will be competitive and commensurate with experience.
• Kkday is open to considering candidates who require a work visa for employment.
• Interested applicants can apply through the following link: [Kkday Careers](https://kkday.bamboohr.com/careers/791).
• Please include a cover letter and resume detailing your relevant experience and why you would be a great fit for Kkday.

Join Kkday and be part of a team that is passionate about creating unforgettable travel experiences for our customers!