Head of Brand

About the role

You will architect and own the end-to-end brand strategy that defines JetBrains in the global developer ecosystem. You will translate our mission of making professional software development more productive and enjoyable into a living brand promise across all markets. You will own the narrative that connects our products to the daily reality of millions of developers. You will ensure that brand value compounds over time as a strategic business asset. You will act as the brand's thought leader both internally and in the wider tech community. You will integrate storytelling with commercial outcomes to drive sustainable growth. This role is for a builder who measures success in brand equity and market impact.

Key facts

What you'll do

Orchestrate the development and execution of a unified brand strategy that elevates JetBrains recognition across global B2C and B2B audiences.

Elevate the brand's presence and reputation by crafting and maintaining a distinct brand voice and identity that resonates deeply with developer communities and enterprise stakeholders.

Bring JetBrains stories and content to life to amplify company awareness and thought leadership in the developer tools landscape.

Design and oversee innovative marketing campaigns that expand brand awareness, drive user engagement, and reinforce product excellence.

Lead, mentor, and develop a high-performing brand marketing team, fostering a culture of collaboration, creativity, and continuous learning.

Partner with design, product, product marketing, and marketing communications teams to ensure strict consistency in brand messaging and visual identity across all touchpoints.

Oversee the brand marketing budget, optimizing resource allocation to maximize return on investment and measurable brand outcomes.

Conduct primary and secondary market research, analyzing consumer insights and competitive dynamics to shape data-driven brand strategies.

Establish and nurture strategic partnerships with industry influencers, analysts, communities, and ecosystem players to extend reach and strengthen brand metrics.

Implement measurement frameworks to monitor brand performance, applying insights to optimize initiatives and drive ongoing improvement.

Track emerging technology trends, the competitive landscape, and new marketing technologies to ensure the JetBrains brand remains differentiated and future-ready.

Act as the internal champion for brand integrity, aligning cross-functional initiatives with long-term brand goals and business objectives.

Leverage storytelling and content innovation to humanize the brand and make complex developer tools relatable and inspiring.

Champion experimentation and test new brand narratives and formats to discover scalable ways to build awareness and loyalty.

Requirements

Hold a bachelor's degree in marketing, business, communications, or a related field, with a master's degree being a preferred qualification.

Bring at least 12 years of experience in brand management driving prominent global brands or in a closely related role within tech, communications, or with a creative agency.

Demonstrate a proven track record of developing and executing successful brand strategies and marketing campaigns for large, international tech brands with global audiences.

Show deep understanding of modern tech trends, developer ecosystems, and the agendas shaping the software development industry.

Exhibit strong leadership and team management skills, with the ability to inspire, mentor, and guide a diverse team toward shared objectives.

Possess excellent communication and interpersonal skills, with a history of building strong relationships with internal and external stakeholders at all levels.

Apply strong strategic thinking and analytical skills, translating complex data into actionable insights and clear brand recommendations.

Thrive in a fast-paced, dynamic environment, comfortably managing multiple high-priority projects and deadlines simultaneously.

Cultivate a creative mindset and a genuine passion for innovation, excellence, and rigorous brand building in a global context.

Be comfortable operating with incomplete information and making high-impact decisions in the interest of long-term brand health.

Have experience aligning brand strategy with commercial outcomes and growth metrics in a SaaS or technology environment.

Demonstrate fluency in working across cultures and regions, with sensitivity to local markets while maintaining global coherence.

Commit to building an inclusive workplace where diverse perspectives contribute to stronger brand ideas.

Show integrity and transparency in collaboration, respecting colleagues and partners across roles and geographies.