Marketing Campaign Manager

About the role

Bamboohr is seeking a dynamic Marketing Campaign Manager to join our team in Johannesburg, Gauteng. This full-time position is ideal for an individual who thrives in a fast-paced environment and possesses a passion for crafting innovative marketing strategies. The successful candidate will play a crucial role in driving our marketing initiatives, enhancing brand awareness, and engaging our target audience through various channels.

Key facts

What you'll do

• Develop, implement, and manage comprehensive marketing campaigns that align with Bamboohr's strategic objectives and brand identity.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging and effective execution of marketing initiatives.
• Conduct market research and analyze consumer trends to identify opportunities for campaign optimization and audience engagement.
• Create and oversee the production of marketing materials, including digital content, print collateral, and promotional assets, ensuring they meet brand standards.
• Monitor and evaluate the performance of marketing campaigns using key performance indicators (KPIs) and analytics tools, providing regular reports to stakeholders.
• Manage the marketing budget, ensuring that resources are allocated efficiently and effectively to maximize return on investment (ROI).
• Lead brainstorming sessions to generate creative ideas for campaigns and promotional activities, fostering a culture of innovation within the marketing team.
• Establish and maintain relationships with external vendors, agencies, and partners to enhance campaign reach and effectiveness.
• Stay updated on industry trends, competitor activities, and emerging technologies to inform marketing strategies and maintain a competitive edge.
• Organize and coordinate events, webinars, and other promotional activities to enhance brand visibility and engage with customers directly.
• Develop and maintain a content calendar that aligns with campaign timelines and marketing goals, ensuring timely delivery of all content.
• Provide mentorship and guidance to junior marketing team members, fostering their professional development and growth within the company.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing, with a focus on campaign management and execution.
• Proven track record of successfully managing multi-channel marketing campaigns from conception to completion.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions to enhance campaign performance.
• Excellent written and verbal communication skills, with a knack for storytelling and engaging content creation.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics software.
• Experience with budget management and resource allocation to ensure efficient campaign execution.
• Ability to work collaboratively in a team-oriented environment while also being self-motivated and proactive.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Nice to have

• Experience in the technology or HR industry, particularly in marketing roles.
• Familiarity with SEO, PPC, and other digital marketing strategies to enhance online presence.
• Knowledge of graphic design software or experience working with design teams to create marketing materials.
• Previous experience in event planning and execution, particularly in a corporate setting.
• Certification in digital marketing or related fields would be advantageous.

Skills & tools

• Proficient in marketing automation tools such as HubSpot or Marketo.
• Familiarity with CRM systems, particularly Salesforce, to track customer interactions and campaign effectiveness.
• Strong command of Microsoft Office Suite, particularly Excel and PowerPoint, for reporting and presentations.
• Experience with social media management tools like Hootsuite or Buffer for scheduling and analytics.
• Knowledge of Google Analytics and other web analytics tools to measure campaign performance and user engagement.

Practical notes

-

Salary: Competitive, commensurate with experience.

• Visa sponsorship may be available for qualified candidates.
• The position may require occasional travel for events or meetings.
• Interested candidates should apply through the provided URL: https://jemhr.bamboohr.com/careers/49.

Join Bamboohr and be part of a team that values creativity, collaboration, and innovation in marketing. If you are ready to take your career to the next level and make a significant impact, we encourage you to apply today!