Vice President, Marketing

About the role

HopSkipDrive is seeking a seasoned marketing leader to spearhead our B2B marketing efforts. This role will shape our brand, drive demand, and directly impact revenue growth by building a sophisticated revenue marketing function. You will be instrumental in defining our market position and enabling our sales success.

Key facts

What you'll do

• Oversee all aspects of B2B marketing, including brand management, demand generation, field marketing, RFP responses, customer advocacy, product marketing, sales enablement, and lifecycle marketing.
• Lead product marketing initiatives, focusing on market intelligence, client engagement, competitive analysis, product launches, pricing strategies, and sales enablement that enhances selling effectiveness.
• Develop and implement a revenue-focused marketing strategy, ensuring all marketing investments are directly tied to pipeline, revenue, and retention goals.
• Manage the RFP process in collaboration with Sales, treating it as a strategic capability for securing new business.
• Direct the demand generation engine, encompassing digital channels and events as key components.
• Steward the company's brand strategy and ensure consistency across all external communications.
• Collaborate closely with Sales and Customer Success teams to align on ideal customer profiles, pipeline targets, and lead quality.
• Build a lifecycle and growth marketing program to reduce churn and drive customer expansion.
• Manage the marketing technology stack, attribution models, and data infrastructure.
• Drive the integration of AI into marketing workflows to enhance team efficiency and impact.
• Manage the marketing budget, focusing on ROI, CAC, ROAS, and marketing-sourced revenue.

Requirements

• A minimum of 10 years of experience in B2B marketing, with at least 3 years leading the entire marketing function in a company with a complex sales cycle.
• Extensive experience in product marketing, including developing and owning positioning, messaging, competitive strategy, pricing and packaging, go-to-market launches, and sales enablement.
• Proven track record of accountability for pipeline and revenue metrics, measuring success by marketing-sourced revenue, CAC, and time to revenue.
• Experience building or scaling a revenue marketing function, including marketing operations, attribution, and data infrastructure.
• Demonstrated ability to use AI to redesign workflows and improve team productivity, with experience leading teams through such changes.
• Strong executive communication skills, with the ability to present to boards and investors, and influence at the C-suite level.
• Experience in a growth-stage, venture-backed company where resourcefulness and speed are critical.

Nice to have

• Experience marketing to institutional or public-sector buyers (school districts, government agencies, nonprofits) or similar complex, multi-stakeholder environments.
• Direct experience owning or building an RFP function.

Skills & tools

• AI integration in marketing workflows
• Challenger sales methodology familiarity

Practical notes

• All full-time employees receive equity stock options.
• Benefits include flexible vacation, medical, dental, vision, and life insurance, 401(k), and FSA.
• HopSkipDrive operates as a drug-free workplace.
• HopSkipDrive is an equal opportunity employer.