Brand Content & Social Media Manager

About the role

You will lead the content strategy for a direct-to-consumer subscription brand serving parents. This role requires you to own the creative direction of social media storytelling to build a loyal community. You will craft innovative concepts that translate product benefits into relatable narratives for mothers. Your work will focus on producing authentic content that feels human and avoids generic AI aesthetics. You will be responsible for driving subscription growth through engaging and strategic posts. The position demands independence as you manage the full scope of social media execution. You will play a key role in shaping how the brand connects with its audience daily.

Key facts

What you'll do

• Produce captivating short-form video and image content tailored for parents, particularly mothers, on Instagram.
• Ensure that all content maintains a genuine, human touch, steering clear of AI-generated aesthetics.
• Convey product advantages through engaging narratives instead of straightforward sales pitches.
• Oversee the complete social media content calendar, from initial planning stages to final publishing.
• Write compelling captions that align with the brand voice, choose suitable thumbnails, and manage the scheduling and posting process.
• Uphold consistent brand messaging and maintain a regular posting schedule with minimal oversight.
• Actively seek out and cultivate relationships with influencers, content creators focused on parenting, and contributors of user-generated content (UGC).
• Create and manage a content pipeline to guarantee a steady flow of fresh and authentic material.
• Repurpose and organize content generated by creators across Instagram and other platforms.
• Enhance Instagram growth through strategic content development, proactive engagement, and community-building efforts.
• Track content performance metrics and refine strategies based on audience feedback and engagement levels.
• Monitor comments and messages to foster a supportive and responsive community environment.
• Collaborate with stakeholders to ensure content aligns with broader marketing and business objectives.
• Experiment with new formats and approaches to keep the content fresh and engaging for an evolving audience.

Requirements

• Must possess native or exceptional fluency in both written and spoken English.
• A portfolio that demonstrates comprehensive social media management experience for consumer brands is essential.
• Proven ability to create visually appealing, on-brand content using advanced design tools beyond basic options.
• Experience in independently managing influencer or user-generated content initiatives is required.
• Must be comfortable operating as the sole content manager, overseeing strategy, content creation, scheduling, and performance reporting.
• Prior experience working remotely with companies based in the US or UK is essential.
• Proficiency in using remote collaboration tools such as Asana, ClickUp, WhatsApp, or Google Workspace is necessary.
• You must be able to commit to the contract terms and schedule as outlined by the client needs.

Nice to have

• Experience in the baby, parenting, children's, or lifestyle consumer sectors is a plus.
• Familiarity with direct-to-consumer e-commerce or subscription box brands is advantageous.
• Understanding of the tone and preferences of the US parent audience is beneficial.
• Willingness to appear on camera for content creation or candidate video profiles is desirable.

Practical notes

Candidates are required to complete the entire application process, which includes submitting a video as the first step of the interview procedure. Applications that do not include a video submission will not be considered for any available positions. This requirement ensures that we can assess your communication skills and creativity right from the start. You will need to be available to work on a contract basis from the Cape Town time zone. Travel is not required for this role as it is fully remote. There are no specific visa requirements mentioned for this contract position. The engagement is project-based with a focus on delivering measurable results for the client. You should be prepared to integrate feedback and iterate quickly based on performance data. This role is ideal for a self-driven professional who thrives in a fast-paced digital environment. Your consistency and reliability will be critical to maintaining the momentum of the content pipeline. The successful candidate will play a pivotal role in the brand's online presence and long-term community building.